Managing Director – E-Commerce Brand

Luna Socks

Managing Director for Luna Socks, a customizable sock e-commerce brand. Overseeing business operations with full ownership and driving growth on Western platforms.

Posted 5/12/2026full-timeShanghai • 🇨🇳 ChinaLeadWebsite

About the role

Key responsibilities & impact

Full ownership of the business day-to-day (you run the company, hands-on)
Own the P&L and unit economics: pricing, gross margin, CAC, contribution margin, cashflow
Build and maintain weekly KPI reporting (AOV, COGS, shipping, fees, returns, CAC, ROAS)
Run end-to-end operations via partners: order flow, supplier coordination, shipping performance, returns handling, customer support
Manage external partners (suppliers, 3PL, freelancers) with clear KPIs, routines, and accountability
Drive growth on Western platforms (Meta, Google): either execute yourself or manage agencies extremely hands-on
Improve conversion and retention: landing pages, offers, upsells, email flows
Solve issues fast (ad account problems, delivery delays, quality issues, chargebacks, cost spikes)

Requirements

What you’ll need

Proven experience operating an e-commerce business (DTC preferred) with strong grasp of P&L and unit economics
Hands-on executor mindset: you like doing the work, building systems, and owning results
Strong working knowledge of Western performance marketing (Meta + Google) and funnel KPIs
Highly organized, structured, and reliable (you can run many moving parts alone)
Strong analytical skills (Sheets/Excel, dashboards, decision-making from numbers)
Very good English (written + spoken); Chinese is a plus
Comfortable working as the only employee and coordinating everything through partners
High accountability, speed, and problem-solving ability

Benefits

Comp & perks

Run a real business with full ownership of outcomes (full P&L responsibility)
Be your own boss: high autonomy and freedom in how you work (with full accountability for results)
Flexible setup with remote work possible, as long as performance and execution stay strong
High upside compensation through a profit-based bonus
Equity / share incentives for strong long-term performance
Fast decisions, direct impact, and a lean environment without bureaucracy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementunit economicsKPI reportingperformance marketingconversion optimizationretention strategiesdata analysise-commerce operationsfunnel KPIsproblem-solving

Soft Skills

hands-on executor mindsethigh accountabilityorganizational skillsstructured thinkingreliabilityanalytical skillscommunication skillsspeedcoordinationindependence