Director, Lifecycle Marketing – Martech

Lumeris

Director of Lifecycle Marketing & Martech leading marketing strategies for Essence Healthcare. Focusing on member and provider engagement and leveraging Salesforce Marketing Cloud for data-driven experiences.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $153,800 - $210,650 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the end-to-end lifecycle marketing strategy across acquisition, onboarding, engagement, retention, and reactivation for members, brokers, and providers.
Translate business and experience goals into quarterly and annual lifecycle roadmaps for each audience.
Define key moments in the journey and design strategies to improve engagement, retention, and outcomes.
Evangelize and enforce the customer journey framework, including best practices for trigger-based vs. batch communications.
Ensure journeys are scalable, documented, and consistently deliver an exceptional experience for all audiences.
Define frameworks for audience segmentation and targeting across members, brokers, and providers.
Enable personalized, relevant communications while maintaining regulatory compliance.
Own lifecycle performance measurement for all audiences, defining KPIs across engagement, conversion, retention, and satisfaction.
Establish a structured test-and-learn program to continuously improve journeys and campaigns.
Own the marketing technology roadmap and associated budget, ensuring it supports the lifecycle marketing strategy.
Lead, mentor, and develop a high-performing team of lifecycle marketers and marketing operations / martech professionals.

Requirements

What you’ll need

8–12+ years of experience in lifecycle, CRM, or growth marketing.
Deep expertise in Salesforce Marketing Cloud (required).
Experience building and scaling lifecycle programs for multiple audiences, ideally in a regulated industry (healthcare, insurance, financial services).
Proven ability to define audience strategies and measure campaign/journey performance against core business KPIs.
Proven ability to lead and develop high-performing teams.
Exceptional cross-functional collaboration and communication skills, with an ability to influence and align stakeholders from executives to individual contributors.

Benefits

Comp & perks

Medical, Vision and Dental Plans
Tax-Advantage Savings Accounts (FSA & HSA)
Life Insurance and Disability Insurance
Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
Employee Assistance Program
401k with company match
Employee Resource Groups
Employee Discount Program
Learning and Development Opportunities
And much more...

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRM marketinggrowth marketingaudience segmentationperformance measurementKPI definitioncampaign performance measurementtest-and-learn programpersonalized communicationsregulatory compliance

Soft Skills

leadershipmentoringcross-functional collaborationcommunicationinfluencingstakeholder alignmentteam developmentstrategic thinkingproblem-solvingcustomer journey advocacy