Director of Marketing Analytics – Performance

Lumeris

Director of Marketing Analytics optimizing marketing performance and building measurement capabilities at Lumeris. Leading data-driven insights to drive growth in Individual Medicare Advantage market.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $153,800 - $210,650 per yearWebsite

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Build the marketing measurement ecosystem from the ground up, defining the tools, data requirements, and processes needed to move beyond platform-reported metrics.
Lead the selection and implementation of an MMM solution and use it as the primary framework for budget allocation.
Establish a structured testing program to measure what marketing is actually driving.
Assess and implement attribution capabilities where they add value.
Own marketing performance frameworks, ensuring consistent and accurate evaluation across all channels and campaigns.
Develop marketing-driven forecasts for leads, calls, and enrollments aligned to campaign strategy.
Translate marketing analytics needs into clear data requirements.
Define and enforce campaign structures, channel hierarchies, and marketing-specific definitions.

Requirements

What you’ll need

12 + years in marketing analytics or performance marketing, including experience building or significantly evolving measurement capabilities.
Proficiency in SQL and BI tools (Tableau, Power BI);
strong understanding of attribution and experimentation methodologies.
Experience with Salesforce Marketing Cloud and multi-channel campaign tracking.
Degree in Statistics, Economics, Data Science, or related field (Master’s preferred).
Ability to translate complex analytical concepts into clear recommendations for executive stakeholders.

Benefits

Comp & perks

Medical, Vision and Dental Plans
Tax-Advantage Savings Accounts (FSA & HSA)
Life Insurance and Disability Insurance
Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
Employee Assistance Program
401k with company match
Employee Resource Groups
Employee Discount Program
Learning and Development Opportunities
And much more...

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLTableauPower BIattribution methodologiesexperimentation methodologiesmarketing measurementbudget allocationmarketing performance frameworksforecastingdata requirements

Soft Skills

communicationanalytical thinkingstakeholder managementleadershipproblem-solvingorganizational skillsstrategic thinkingcollaborationadaptabilityattention to detail