Lumeris

VP, Marketing and Experience

Lumeris

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $203,000 - $295,250 per year

Job Level

Lead

About the role

  • Leads all marketing and experience functions that drive prospective member acquisition, onboarding, engagement, retention, and satisfaction.
  • Architects and owns end-to-end customer journeys (member, broker, provider) using analytics and data to measure and optimize each touchpoint.
  • Directs multiple teams through four Director-led functional pods (Creative & Web, Strategy & Insights, CX & Content, Digital & Channel Marketing) to execute on organizational priorities and performance goals.
  • Directs the strategy and execution of integrated campaigns across digital, print, and in-person channels, ensuring consistent messaging and personalized engagement.
  • Oversees member, broker, and provider experience improvement programs, including measurement of CX metrics (NPS, CSAT, retention) and journey friction reduction.
  • Sets vision and direction for the Marketing & Experience function, ensuring alignment with corporate growth and compliance strategy.
  • Serves as executive sponsor for compliance within marketing and experience, ensuring adherence to CMS and state marketing regulations.
  • Drives segmentation, personalization, and martech automation strategies for targeted engagement and ROI optimization.
  • Approves budgets, resource allocation, and operational policies within the Marketing & Experience function to ensure organizational objectives are achieved.
  • Manages all agency and vendor relationships (creative, media, digital), holding partners accountable to SLAs tied to performance, compliance, and experience outcomes.
  • Leads and coaches cross-functional teams spanning digital, analytics, CX, compliance, creative, and communications, developing future-ready marketing and experience talent.
  • Presents a strategic vision to executive leadership, defining long-term experience roadmaps that align with health plan growth, member loyalty, and compliance excellence.
  • Owns and optimizes marketing and experience budgets, balancing in-house strategy with outsourced execution for best-in-class performance and scalability.
  • Develops and reports on integrated KPIs, including member/broker/provider growth, campaign ROI, retention, and compliance metrics.

Requirements

  • 15+ years’ experience in Medicare Advantage or health-plan marketing, with at least 5 years leading CX, journey, or omni-channel experience functions.
  • Proven leadership in integrated marketing and CX transformation: journey mapping, multi-segment personalization, and compliance oversight.
  • Strong track record developing and inspiring cross-functional and matrixed teams across marketing, digital, CX, analytics, creative, and compliance.
  • Experience managing complex agency/vendor ecosystems and optimizing spend and performance.
  • Experience developing and implementing long-term (3 - 5 year) functional strategies and leading multiple teams to deliver organizational results.
  • Advanced expertise in analytics, segmentation, marketing automation (martech/CRM), and digital channel strategy.
  • Executive-level communication and influencing skills; proven ability to drive measurable impact beyond campaign performance.
Benefits
  • Medical, Vision and Dental Plans
  • Tax-Advantage Savings Accounts (FSA & HSA)
  • Life Insurance and Disability Insurance
  • Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
  • Employee Assistance Program
  • 401k with company match
  • Employee Resource Groups
  • Employee Discount Program
  • Learning and Development Opportunities
  • And much more...
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
journey mappingmulti-segment personalizationanalyticsmarketing automationdigital channel strategyCX transformationcampaign ROIcompliance metricsintegrated KPIsmember retention
Soft Skills
leadershipcommunicationinfluencingteam developmentstrategic visioncross-functional collaborationcoachingperformance optimizationorganizational alignmentexecutive sponsorship