Director of Marketing

Lucid Connect Ltd

Director of Marketing at Lucid Bots overseeing brand, demand generation, and digital strategies. Leading a talented marketing team to drive measurable pipeline and revenue growth.

Posted 4/25/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

The Director of Marketing owns the strategy, vision, and performance of Lucid Bots' marketing function — across brand, demand generation, events, product marketing, and digital
You'll define how we show up in the market, build the team and systems to execute at scale, and make marketing a measurable driver of pipeline and revenue
This is a strategic leadership role. You'll set the playbook, build the people, and drive alignment across Sales, Product, and Engineering.
You'll also know when to roll up your sleeves — because at our stage, the plan doesn't run itself
You'll inherit a talented marketing team on day one. Your job is to get to know them, sharpen the operating cadence, and bring on the additional talent needed to match where the company is headed post–Series B
This is a rare chance to both lead an existing team and design the function that scales with us
We're looking for someone who has scaled B2B marketing for complex hardware + software products, knows how to turn technical differentiation into market-winning positioning, and brings equal strength in digital strategy and high-impact live experiences

Requirements

What you’ll need

You've spent 8–12+ years in B2B marketing with increasing strategic and leadership scope — ideally in industrial tech, robotics, or hardware + SaaS
4 years of direct people management experience — you've led, coached, and developed marketers, and you're excited to both inherit a team and make the critical hires that take it to the next level
You've owned marketing strategy tied to real pipeline and revenue outcomes — not just top-of-funnel activity
You've built and led trade show, industry event, or experiential marketing programs at scale, and you know how to turn a live demo into pipeline
You're strong in funnel economics, attribution, and budget planning — you make decisions with data
You partner well with Sales leadership and treat the Sales-Marketing relationship as one team, not two
You can translate technical differentiation into buyer language — and you know the difference between talking about the product and talking about the problem
You're comfortable at the pace and ambiguity of an early-stage company, and you bring both strategic depth and builder energy

Benefits

Comp & perks

Health, dental, and vision insurance
3% retirement match
15 days of paid time off (PTO)
3 sick days
11 paid holidays, with 3 of those being floating holidays
Employee stock option plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingmarketing strategyfunnel economicsattributionbudget planningdigital strategyexperiential marketingtrade show managementpipeline developmentdata-driven decision making

Soft Skills

leadershipteam buildingcoachingcommunicationstrategic thinkingcollaborationadaptabilityproblem-solvingoperational cadencerelationship management