VP of Growth Marketing

Love Wellness

VP of Growth Marketing at Love Wellness driving full-funnel growth strategy across paid and organic channels. Leading marketing performance measurement and cross-functional collaboration efforts.

Posted 7/3/2026full-timeNew York City • New York • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-funnel growth strategy, leveraging paid, organic, influencer, and CRM channels to drive performance. Proven leadership in managing paid media programs and collaborating with cross-functional teams to optimize marketing funnel effectiveness.

Highest-signal resume keywords

Paid Media ExperienceFull-Funnel Marketing StrategyAgency Management SkillsInfluencer Strategy DevelopmentAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid MediaOrganic GrowthInfluencer MarketingCRM StrategyPerformance Measurement

Soft Skills

LeadershipCollaborationBrand Sensibility

Tools & Technologies

MetaTikTokGoogle

Industry Keywords

Growth StrategyMarketing Funnel PerformanceCreator Strategy

About the role

Key responsibilities & impact

Own full-funnel growth strategy across paid, organic, influencer, CRM, and earned
Direct paid media programs across Meta, TikTok, and Google
Develop influencer and creator strategy, including measurement framework
Collaborate cross-functionally with brand creative, CRM, and retail teams
Measure and report marketing funnel performance

Requirements

What you’ll need

Leadership-level paid media experience (10+ years)
Full-funnel range understanding of paid, organic, influencer, and CRM
Strong agency management skills
Brand sensibility with performance pressure
Comfort with high-involvement founder collaboration
Ability to use AI tools for speed

Benefits

Comp & perks

Equal Employment Opportunity Employer
Flexible work arrangements
Clean, body-positive products