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VP of Growth Marketing
Love WellnessVP of Growth Marketing at Love Wellness driving full-funnel growth strategy across paid and organic channels. Leading marketing performance measurement and cross-functional collaboration efforts.
About the role
Key responsibilities & impact- Own full-funnel growth strategy across paid, organic, influencer, CRM, and earned
- Direct paid media programs across Meta, TikTok, and Google
- Develop influencer and creator strategy, including measurement framework
- Collaborate cross-functionally with brand creative, CRM, and retail teams
- Measure and report marketing funnel performance
Requirements
What you’ll need- Leadership-level paid media experience (10+ years)
- Full-funnel range understanding of paid, organic, influencer, and CRM
- Strong agency management skills
- Brand sensibility with performance pressure
- Comfort with high-involvement founder collaboration
- Ability to use AI tools for speed
Benefits
Comp & perks- Equal Employment Opportunity Employer
- Flexible work arrangements
- Clean, body-positive products
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills & Tools
Paid MediaOrganic GrowthInfluencer MarketingCRM StrategyPerformance Measurement
Soft Skills
LeadershipCollaborationBrand Sensibility