Social & Paid Media Team Lead

lotus823

Strategic Social & Paid Media Team Lead at lotus823 agency managing integrated social media campaigns and client strategies. Requires 3-5 years of digital marketing experience and collaboration with creative teams.

Posted 5/21/2026full-timeRed Bank • New Jersey • 🇺🇸 United StatesSenior💰 $50,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Act as the lead day-to-day contact for assigned client accounts, including overseeing strategic account activities, continuously optimizing campaigns and initiatives to achieve and exceed client goals
Manage day-to-day social media strategy and execution for client accounts across platforms including Instagram, Facebook, LinkedIn, TikTok, and more
Create and manage organic social media calendars and content strategies
Plan, launch, optimize, and report on Meta/TikTok advertising campaigns
Monitor campaign performance and provide actionable insights and recommendations continuously reviewing engagement growth, lead generation, ROAS, conversion optimization, audience growth and campaign performance metrics
Coordinate influencer marketing campaigns, including outreach, contract negotiation, affiliate tracking, relationship management, deliverables, and reporting
Serve as a client-facing point of contact for assigned accounts, lead internal and client meetings including agendas, recaps and activity reporting
Participate in proposal development and presentations
Partner with creative teams to develop compelling platform-specific content, ad creative, and campaign messaging
Collaborate with creative, PR, and strategy teams to ensure integrated campaign execution
Stay current on platform updates, trends, and best practices in social media and digital marketing
Identify opportunities for expanding client partnerships through strategic recommendations, new platform initiatives and expanded digital services
Monitor industry trends, emerging platforms and marketing opportunities relevant to client industries
Mentor and support junior team members, delegate work appropriately and help guide team members in executing client deliverables
Participate in brainstorming sessions and contribute strategic ideas to strengthen client campaigns
Identify opportunities for expanding client partnerships and improving campaign performance

Requirements

What you’ll need

3–5 years of digital marketing and social media experience, preferably within an agency environment
Proven experience managing both organic social media and paid Meta/TikTok campaigns for clients
Experience executing influencer marketing campaigns and managing influencer relationships
Strong understanding of social media analytics, KPIs, and performance reporting
Excellent written and verbal communication skills
Highly organized project management skills with the ability to manage multiple accounts and deadlines simultaneously
Collaborative mindset and strong client service, organizational and project management skills
Meta Certified Digital Marketing Associate or similar Meta certification preferred
Tik Tok Certification preferred
Experience with Google Ads is a strong plus
Video editing capability a strong plus
Familiarity with tools such as Meta Business Suite, Google Analytics, Hootsuite, Upfluence, Canva or similar platforms
Experience creating or contributing to social content strategy and campaign planning
Excellent writing and editing skills across multiple content formats
Ability to manage multiple client accounts and deadlines simultaneously
Experience mentoring or managing junior team members preferred
Ability to adapt to a changing work environment

Benefits

Comp & perks

Remote position - may be required to work in the Red Bank, NJ office from time to time for certain trainings and meetings
Flexible working schedule
Flexible PTO
Health, dental, and vision insurance
401k retirement savings
Fitness allowance
Incentive bonus program
Summer Fridays
Continued training and professional development
Flexible Maternity/Paternity work schedules
Virtual team events
Occasional travel to office, tradeshows, media events and customer meetings required

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingsocial media strategyorganic social media managementpaid advertising campaignsinfluencer marketingsocial media analyticsperformance reportingvideo editingcontent strategycampaign planning

Soft Skills

communication skillsproject managementorganizational skillsclient servicecollaborationmentoringstrategic thinkingadaptabilityleadershipcreativity

Certifications

Meta Certified Digital Marketing AssociateTikTok Certification