CRM Manager

Longdue Games

CRM Manager owning lead conversion strategies for Longdue, a game studio within HyperionDev ecosystem. Collaborating with marketing and engineering teams to enhance customer engagement.

Posted 4/17/2026full-timeCape Town • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

**RESPONSIBILITIES**
- Own and improve the lead-to-sale conversion funnel
- Plan, build, and execute CRM campaigns across email and other direct channels
- Design and optimise lead nurturing journeys from first touch through to enrolment
- Work closely with performance and engineering teams to ensure clean data, strong segmentation, and reliable delivery
- Collaborate with brand and creative teams to produce high-quality, conversion-focused campaigns
- Maintain and evolve the communication calendar in line with business priorities
- Partner with admissions teams to refine lead scoring (hot, warm, cold) and improve handover quality
- Use data and experimentation to improve open rates, click-through rates, and conversion performance
- Support early CRM and audience engagement initiatives for Longdue as the studio grows

Requirements

What you’ll need

**Minimum**
- 3+ years of experience in CRM or lifecycle marketing, with a clear focus on conversion
- Proven experience building and optimising lead nurturing journeys at scale
- Strong written communication skills, with a clear understanding of persuasive, conversion-focused messaging
- Experience working with segmentation, lead scoring, and CRM data flows
- Comfortable working cross-functionally with marketing, product/engineering, and sales/admissions teams
- Solid understanding of CRM tools and email platforms
- Familiarity with HTML and working with APIs in a marketing/CRM context
- Analytical mindset, with experience using data to drive improvements in campaign performance
**Preferred**
- Experience writing or overseeing high-quality brand and campaign copy at scale
- Background in content, copywriting, or brand-led marketing
- Experience with platforms such as Intercom, SendGrid, Klaviyo, or similar
- Working knowledge of Google Analytics or equivalent tools
- SQL or experience querying CRM/marketing data directly
- Experience operating in high-volume consumer or education environments

Benefits

Comp & perks

**Creative Freedom: **Shape the community and voice of a groundbreaking RPG studio.
**Work with the Best: **Collaborate closely with, and be mentored by, award-winning entrepreneurs (Forbes 30 Under 30, NatWest Entrepreneur of the Year).
**Flexible Working: **We’re a remote-first studio—work wherever inspiration strikes.
**Thought-Provoking Project: **Be part of a game that challenges conventions, offers a deep philosophical experience, and explores the human psyche.

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Hard Skills & Tools

CRM marketinglead nurturingconversion optimizationsegmentationlead scoringHTMLAPIsdata analysisSQLcampaign performance

Soft Skills

written communicationpersuasive messagingcross-functional collaborationanalytical mindset