Locaboo

Senior Marketing Manager

Locaboo

full-time

Posted on:

Location Type: Hybrid

Location: Munich • Germany

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Salary

💰 €70,000 per year

Job Level

Senior

About the role

  • You lead our small but highly effective marketing team — which means real ownership and no endless approval loops.
  • You plan and manage multi-channel campaigns around product launches, new features, or targeted audience initiatives.
  • You develop audience-focused content in close collaboration with Sales, Customer Success, and Product.
  • Ongoing SEO and GEO analyses and content optimizations ensure we are found where it matters.
  • You continuously maintain and optimize our website and landing pages.
  • Whether trade shows, webinars, or community meetups — you help design the spaces where we make the right connections.
  • You independently manage external vendors and agencies.
  • You measure what you do, learn from it, and continuously optimize toward the relevant KPIs.
  • Sales, Customer Success, and Product are your closest sparring partners. Short lines of communication — one team.
  • You report directly to our CRO and, together with Sales and Customer Success, are part of the GTM leadership team.

Requirements

  • At least 5–7 years in digital B2B marketing — ideally in SaaS or tech
  • You think in audiences, funnels, and channels — and know which levers to pull when
  • Google Ads, Bing Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, and HubSpot are familiar to you
  • Solid SEO/GEO knowledge — you know how to build visibility systematically
  • You know what makes content strong — and you can write it yourself
  • Strong analytical skills, test-driven, and performance-oriented — you optimize for results, not activity
  • You communicate clearly and reliably, can convey ideas effectively internally and externally, and know how to engage different stakeholders
  • You are self-organized, hands-on, and don’t wait for someone else to take the first step
  • German at native level, English at C1/C2
  • Interest in — or ideally experience with — public administration as a target group, and you understand its specific language and dynamics
Benefits
  • €2,000 personal development budget per year, freely usable
  • 30 vacation days
  • Access to over 10,000 gyms and sports offers via EGYM Wellpass
  • Subsidized Deutschland Ticket (public transit) or fuel voucher
  • Permanent employment contract, flexible working hours, hybrid work, and workation within the EU
  • New office in Munich with a fully equipped kitchen, cozy lounge area, and a 50-meter outdoor pool (!)
  • Latest technical equipment (e.g., MacBook)
  • Regular team events and off-sites
  • Two free yoga or breathwork sessions per month
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingB2B marketingSEOGEO analysiscontent creationGoogle AdsBing AdsLinkedIn Campaign ManagerMeta Ads ManagerGA4
Soft Skills
analytical skillscommunicationself-organizationhands-on approachstakeholder engagementteam collaborationperformance-orientedtest-driven mindsetaudience-focused thinkinginitiative