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E-commerce Marketing Manager
Living in a BubbleMarketing Manager responsible for scaling marketing strategies for a premium campervan accessories e-commerce brand. Leading a team and optimizing campaigns across various platforms.
About the role
Key responsibilities & impact- Manage and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI.
- Develop and execute strategies to increase brand awareness, community engagement, and brand search volume.
- Track, analyze, and report on performance using tools like GA4, Shopify analytics, and attribution platforms.
- Collaborate with our content team to develop hooks, creatives, and messaging that resonate with our vanlife community.
- Drive improvements across funnels, from awareness to retention, ensuring a seamless and engaging customer experience.
- Plan and allocate marketing budgets to maximize efficiency and meet performance targets.
- Work with operations, product development, and leadership to align marketing with launches, inventory, and business priorities.
Requirements
What you’ll need- 4+ years of experience as a marketing manager with a focus on e-commerce DTC.
- Experience in Shopify
- Experience in managing a team of minimum 3 people
- Experience working with US market
- Proven track record scaling paid media while building brand equity in Google and Meta.
- Strong analytical skills with experience managing marketing KPIs.
- Creative mindset with a data-driven approach.
- Excellent communication and project management skills.
- Passion for adventure and the outdoors is a big bonus.
Benefits
Comp & perks- Competitive salary + salary package including:
- HMO (PHP200K Limit)
- 13th month salary
- Annual leave
- Sick leave
- Biannual bonus
- Opportunity to join a fast-scaling brand in growth mode.
- Creative freedom and ownership of marketing strategy.
- A passionate, global team that values innovation.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel campaignsbrand awareness strategiesperformance analysismarketing KPIspaid media scalinge-commerce DTCdata-driven approachcustomer experience optimizationbudget planningteam management
Soft Skills
analytical skillscreative mindsetcommunication skillsproject managementcollaborationleadershipcommunity engagementcustomer retentionproblem-solvingadaptability