Livewire Markets

Senior Campaign Manager

Livewire Markets

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Senior

Tech Stack

PMPRealm

About the role

  • Lead the development and execution of a media activation strategy tailored to the NA market and aligned with Livewire objectives
  • Act as the go-to expert on media monetisation, supporting sales with technical insights and strategic solutions aligned with client goals
  • Drive expansion of PMP deals while delivering hands-on technical support across platforms and partners
  • Collaborate with teams and partners to ensure campaign success, resolve issues, and provide performance insights
  • Build and maintain relationships with offshore partners and platforms to expand monetisation potential
  • Develop and execute strategies using Gamer.ID (audiences) to increase campaign performance
  • Manage and optimise campaigns hands-on while overseeing offshore teams and partners to ensure performance and delivery
  • Support internal knowledge sharing and help improve operational processes, QA standards, and team efficiency
  • Manage end-of-month reconciliation, invoicing, and cost tracking in partnership with the Finance team

Requirements

  • Advanced programmatic expertise, with hands-on experience across leading DSPs and SSPs, and a strong grasp of the broader AdTech ecosystem
  • Proven social campaign management, including strategy, execution, optimisation, and reporting across major platforms like Meta, TikTok, Snapchat, and YouTube
  • Strong understanding of third-party tracking and measurement tools, with experience implementing and troubleshooting pixels, tags, and analytics platforms
  • Experience building, managing, and activating audiences, including first-party, third-party, and custom segments across programmatic and social platforms
  • Excellent communication skills, with the ability to clearly articulate complex technical topics to internal stakeholders and external partners
  • Deep passion for gametech, digital media, AdTech, and marketing technology, with a commitment to staying current in a fast-evolving industry
  • Proven experience in a start-up or high-growth environment, with a track record of building processes, workflows, and campaign management frameworks from the ground up
  • Background in the gaming ecosystem - including hands-on experience with publishers, platforms, influencers, gaming content, media, and social