Liquid Agency

Senior Data Analyst

Liquid Agency

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Texas • 🇺🇸 United States

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Job Level

Senior

Tech Stack

AEMETLPythonSQLTableau

About the role

  • Create and maintain standardized segments, metrics, dimensions, and templates within Adobe Analytics (AEM) to ensure consistent year-over-year and intra-campaign reporting.
  • You will design measurement frameworks, build dashboards, and translate performance data into clear, actionable insights that fuel smarter content and campaign decisions.
  • You’ll develop tagging and tracking plans, ensure data accuracy, and serve as Liquid’s expert in turning analytics into recommendations that improve engagement and impact.
  • You’ll partner closely with Strategy, Creative, and Client teams to identify optimization opportunities, evaluate KPIs, and drive continuous improvement across platforms.
  • You will also help teams grow their analytics fluency by creating best-practice guides, delivery trainings, and sharing performance insights.
  • You’ll define and maintain standardized metric definitions, naming conventions, and metadata frameworks.
  • You will implement always-on tracking structures that reduce ad-hoc data pulls.
  • You’ll proactively explore analytics environments to understand system behavior, identify gaps, and ensure accurate measurement.
  • You will develop standardized intake processes for partner-provided data including Bitly link requests, video analytics, and vendor datasets.
  • And, you will work closely with engineering, tagging, and client technical teams (e.g., AEM architects) to ensure measurement structures are technically sound and scalable.

Requirements

  • 5+ years in analytics, data strategy, or marketing measurement (agency or consulting firm experience preferred)
  • Strong experience structuring data within Adobe Analytics and AEM (segments, metrics, dimensions, templates—not CMS content management)
  • Strong proficiency with GA4 and UTM tools (e.g., Bitly)
  • Hands-on ability to clean, transform, and structure raw data using SQL, Python, or ETL tools
  • Proven ability to turn data into clear, compelling stories and strategic recommendations
  • Experience working in BI environments (Domo, Looker, Tableau, Power BI) to structure and automate datasets
  • Ability to shape long-term, client-specific data organization strategies and experience developing durable measurement templates and standardization frameworks that ensure year-over-year comparability
  • Excellent communication and presentation skills for both creative and technical audiences
  • Experience collaborating with engineering or technical teams (tagging engineers, AEM architects) to align analytics structures with site architecture.
Benefits
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Adobe AnalyticsAEMGA4UTM toolsSQLPythonETL toolsDomoLookerTableau
Soft skills
communication skillspresentation skillscollaborationdata storytellingstrategic recommendationsanalytics fluencycontinuous improvementoptimizationtraining deliveryclient-specific strategies