Lilo Social

Senior Creative Strategist

Lilo Social

full-time

Posted on:

Location Type: Hybrid

Location: 🇨🇦 Canada

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Job Level

Senior

About the role

  • Lead Creative Strategy: Own creative strategy and execution for high-impact client portfolio with monthly ad spend of $50K-$300K per client.
  • Drive Performance: Develop and execute creative strategies that consistently achieve 2x ROAS and exceed client growth targets by 30-50%.
  • Brand Research & Market Intelligence: Execute deep research and data mining to understand value propositions, customer reviews, and market opportunities that translate into high-converting creative.
  • Creative Testing & Optimization: Develop and manage testing roadmaps with structured creative testing processes that identify winning concepts with 85%+ accuracy.
  • Creative Innovation: Design creative testing frameworks that identify winning concepts across Meta & TikTok.
  • Creative Brief Development: Create detailed creative briefs for internal design teams to execute performance-driven creative for paid social advertising across Meta & TikTok.
  • Team Leadership: Mentor and collaborate with other creative strategists while identifying performance gaps and opportunities across client accounts that you apply to optimize your own portfolio.
  • Client Leadership: Present strategic creative roadmaps and performance insights to C-suite executives.
  • Competitive Intelligence: Lead creative research initiatives across a myriad of DTC verticals, identifying trends and opportunities.
  • Creative Systems: Build scalable creative production workflows that maintain brand consistency while achieving on-target CPAs.
  • Revenue Impact: Own creative strategy responsibility for $1.5M+ in annual agency revenue through performance-driven creative excellence.
  • UGC Content Production: Build comprehensive shot lists and creative decks for UGC content shoots that drive authentic, high-converting assets.
  • Creator Management: Find and manage content creator relationships across multiple verticals to ensure a consistent creative pipeline.
  • Direct Response Copywriting: Develop high-impact ad copy for headlines and in-ad text that captures attention and drives immediate action.
  • Conversion Optimization: Work on landing page optimization to improve conversion rates and maximize campaign ROI.
  • Performance Analysis: Track performance metrics and key KPIs of each creative to understand what is working, iterate on winning concepts, and report actionable insights back to internal and external parties.
  • Team Development: Lead team training and SOP development to scale creative operations while maintaining quality and consistency standards.

Requirements

  • 5+ years creative strategy experience for accounts spending $50,000+ monthly on paid social advertising.
  • Expert-level Meta creative strategy with documented success in ideation, testing, and scaling winning concepts.
  • Proven track record scaling creative performance from $5,000 to $50,000+ monthly through systematic iterative testing.
  • Experience leading design and video editing teams from strategic brief development through final creative execution and approval.
  • Data-driven decision-making abilities to interpret performance metrics and optimize creative strategy based on results.
  • Meticulous attention to detail in brief creation and client approval processes that prevent costly revisions.
  • Deep understanding of the customer journey and how strategic storytelling drives conversions at each stage of the funnel.
  • Expert direct response copywriting skills that strengthen brand narratives and enhance creative performance.
  • Proficiency with Facebook Ads Manager, Shopify, Google Analytics, Figma, Motion, project management tools (Slack/Asana/Notion), and Foreplay.
  • Client-facing presentation experience communicating creative strategy and performance insights to executives.
  • Advanced proficiency with AI tools (Claude, ChatGPT) for creative ideation and strategic optimization.
Benefits
  • Never Stop Learning Culture: Every campaign becomes a learning opportunity where asking questions drives innovation and pushing creative boundaries leads to breakthrough results.
  • Figure It Out Mentality: Take ownership of creative strategy with the resourcefulness and initiative to solve problems before asking for help, while knowing your team has your back.
  • Collaborative Team Dynamic: Build meaningful relationships with colleagues through constant communication and shared creative development that elevates everyone's strategic thinking.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
creative strategydirect response copywritingconversion optimizationperformance analysiscreative testingdata-driven decision-makingbrand researchcreative brief developmentUGC content productionteam leadership
Soft skills
meticulous attention to detailclient-facing presentationteam developmentcollaborationmentorship