Performance Marketing Manager
Life Academy
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇾 Uruguay
Visit company websiteJob Level
Mid-LevelSenior
About the role
- - Plan, launch, and optimize performance marketing campaigns across Meta, Google, TikTok, programmatic, and other paid channels.
- - Manage and continuously improve the full acquisition funnel, from targeting to landing page optimization.**Monitor campaign performance, analyze data, and produce actionable insights to improve CAC, ROAS and other KPIs.
- - Conduct A/B tests on creatives, audiences, and bidding strategies to maximize conversion.
- - Collaborate with creative, product, and analytics teams to develop high-impact assets and track performance.
- - Allocate budgets efficiently, ensuring maximum return on spend.
- - Be responsible for Google Ads and Meta Business Portfolio accounts health and performance.
- - Constantly communicate with the sales teams, get feedback on the leads’ quality and improve the ads/channel performance if necessary
- - Track and report key metrics, providing weekly and monthly performance summaries.
- - Stay updated on industry trends, platform updates, and best practices.
Requirements
- - 3+ years of experience in performance marketing or paid acquisition.
- - Experienced user of Google Ads, Meta Ads.
- - Proven experience managing campaigns with measurable ROAS/CAC targets.
- - Strong analytical skills and proficiency in tools such as Google Analytics, Meta Ads Manager, Google Ads, and BI dashboards.
- - Experience with lead generation funnel.
- - Solid understanding of attribution models, tracking, and pixel implementation.
- - Ability to manage multiple campaigns simultaneously in a fast-paced environment.
- - Strong communication, problem-solving, and project management skills.
- - English upper-intermediate;
- - Spanish language is a plus; speaking Russian (for internal communication) is a plus
Benefits
- - Competitive salary in USD
- - Real growth opportunities and professional development 🚀
- - Unlimited access to Udemy Business 🎓
- - Vacations: 21 working days per year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingpaid acquisitionA/B testinglead generation funnelattribution modelstrackingpixel implementationcampaign managementdata analysisbudget allocation
Soft skills
analytical skillscommunicationproblem-solvingproject managementcollaborationfeedback incorporationtime managementadaptabilityattention to detailmultitasking