About the role
- Develop and execute social media strategies for multiple clients (artists, labels, campaigns)
- Create and curate compelling content (posts, stories, reels, carousels, short video clips)
- Manage editorial calendars, scheduling, and publishing across Instagram, TikTok, Twitter/X, Facebook, YouTube (shorts), etc.
- Monitor social media performance and analytics; report on KPIs (reach, engagement, growth) and make recommendations for optimisation
- Collaborate with PR, playlist, video teams to integrate content into wider campaigns
- Engage with followers, respond to comments/messages, grow community and brand affinity
- Stay on top of trends, memes, platform algorithms, and emerging features
- Assist in influencer outreach and partnerships (identifying potential collaborators, negotiating content deals)
- Occasionally support ad-level social media boosts or testing new formats
Requirements
- 2–4 years of experience managing social accounts (agency or in-house, ideally in music/entertainment)
- Data literate: comfortable reading analytics dashboards and using insight to iterate
- Strong content creation skills, writing captions, sourcing visuals/UGC, basic design or editing skills (Canva, Photoshop, or equivalent)
- Good communicator and collaborator: you can work across teams (PR, video, campaigns)
- Highly organized, able to juggle multiple clients and deadlines
- Passion for music and the industry (a plus)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent creationanalyticseditorial calendar managementKPI reportinginfluencer outreachcommunity engagementbasic design skillsvideo editingdata literacy
Soft skills
communicationcollaborationorganizationcreativityadaptabilitytrend awarenessnegotiationtime managementproblem-solvingattention to detail