LebensHeldin! e.V.

Performance Marketing Manager

LebensHeldin! e.V.

part-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Strategic campaign planning across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Google Ads, and others
  • Objective: Online sales
  • Build, manage and optimize multi-channel performance funnels
  • Create and manage audience-specific content and creative briefs
  • Ongoing analysis and reporting of campaign performance with actionable recommendations
  • Budget responsibility: planning, monitoring and optimization of advertising budgets
  • Close collaboration with the brand, content and e-commerce teams
  • Internationalization: develop and implement performance marketing strategies for new target markets
  • Testing new platforms and ad formats to scale our campaigns
  • Email marketing & customer streams: strategic planning, segmentation and management of newsletter campaigns (no copywriting, focused on management, delivery and testing)
  • Responsible for customer retention and reactivation measures, especially in the areas of retention, customer value, customer lifetime value (CLV) and churn prevention
  • Continuous tracking of trends, tools and benchmarks in digital marketing

Requirements

  • Minimum 3–5 years of professional experience in performance marketing, preferably in e-commerce, luxury goods or cosmetics
  • Deep knowledge of Meta Ads (Facebook/Instagram), Google Ads, TikTok, Snapchat, and ideally Pinterest
  • Strong expertise in tracking, attribution and conversion optimization
  • Experience managing international campaigns
  • Excellent analytical and conceptual skills
  • Confident use of tools such as Google Analytics, Meta Business Manager, TikTok Ads Manager, Excel/Sheets and, if applicable, BI systems
  • Proactive, structured way of working with a sense of aesthetics and brand awareness
  • Passion for digital trends and data-driven marketing.
Benefits
  • A dynamic work environment with flat hierarchies & short decision-making processes
  • Creative freedom: contribute your ideas and actively shape our brand presence
  • An inspiring, sustainable company with purpose & vision
  • Flexible working hours & the possibility to work remotely
  • A beautiful office in Wiesbaden with a positive & creative atmosphere
  • Meaningful work: together we shape the future of the sustainable cosmetics industry
  • A warm & motivated team that welcomes you from day one!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingconversion optimizationcampaign managementaudience segmentationcustomer retentioncustomer lifetime valuebudget optimizationdata analysisdigital marketing strategiesinternational campaign management
Soft Skills
analytical skillsconceptual skillsproactive workingstructured workingbrand awarenesssense of aestheticscollaborationcommunicationstrategic planningtrend tracking