Ad Monetization Manager

Leadtech Group

Ad Monetization Manager optimizing revenue for mobile and web apps in non-gaming verticals. Managing mediation, KPIs, and ad strategies while collaborating with teams.

Posted 5/22/2026full-timeRemote • 🇪🇸 SpainMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

AndroidBigQueryiOSSQLUnity

About the role

Key responsibilities & impact

Design, implement, and optimize waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager).
Configure and manage dynamic floor prices and real-time bidding (in-app bidding) to maximize eCPM.
Evaluate and onboard new ad networks and programmatic demand.
Monitor key KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, impression share.
Run cohort analyses and A/B tests on ad formats, frequencies, and integrations.
Identify data-driven improvement opportunities using BI tools (Looker, BigQuery, Amplitude).
Define the ad format strategy per app: interstitials, rewarded, banners, native, MREC.
Ensure the right balance between ad monetization and user experience, reducing ad-induced churn.
Collaborate with Product to properly integrate ad placements into the user flow.
Manage relationships with ad networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.).
Negotiate guaranteed deals and header bidding arrangements with strategic partners.
Stay up to date on programmatic market trends and policy changes (ATT, privacy).
Ensure compliance with App Store, Google Play, and individual ad network policies and guidelines.
Implement brand safety measures, ad quality filters, and advertising inventory review processes.

Requirements

What you’ll need

3+ years of experience in mobile app advertising monetization.
Demonstrable gaming experience (mandatory requirement): knowledge of waterfalls in F2P games, rewarded ad management, and mixed monetization logic (IAP + Ads).
Demonstrated experience in or transition to non-gaming apps (lifestyle, health, utilities, tools).
Degree in Marketing, Engineering, Statistics, Economics, or a related field. MBA or programmatic advertising training is a plus.
Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob.
Familiarity with monetization SDKs and their integration (iOS / Android).
Advanced data analysis skills: SQL, BigQuery, or Looker is a strong plus.
Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their impact on fill rate and targeting.
Understanding of the programmatic ecosystem: DSPs, SSPs, PMPs, Open Auction.
Strong data-driven and experimentation mindset: A/B testing culture and evidence-based decision-making.
Ability to manage multiple apps and verticals simultaneously.
Collaborative profile: cross-functional work with UA, Product, Data Engineering, and Finance.
Proactivity and ownership: ability to identify opportunities and execute them autonomously.
C1 English required for communication with international partners.

Benefits

Comp & perks

Diversified app portfolio with millions of active users in a high-growth non-gaming vertical.
Mature data infrastructure: BigQuery, Looker, AppsFlyer, and a proprietary analytics stack for fast decision-making.
Experimentation culture: real autonomy to propose and ship changes in production.
International team, dynamic environment, and the opportunity for direct P&L impact.
Competitive compensation package + benefits (flexible hours, health insurance, training).
Growth and career development: flexible career path with personalized internal training and an annual budget for external learning opportunities.
Work-Life balance: flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
Comprehensive benefits: Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
Unique Perks: If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

mobile app advertising monetizationwaterfallsreal-time biddingA/B testingdata analysisSQLBigQueryLookermonetization SDKsprogrammatic advertising

Soft Skills

data-driven mindsetcollaborationproactivityownershipexperimentation mindsetcommunicationability to manage multiple appscross-functional work

Certifications

MBAprogrammatic advertising training