Product Specialist, French

LawDepot

Product Specialist enhancing LawDepot's French digital offerings across Canada and France. Focus on user experience, content optimization, and product development.

Posted 5/19/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Optimize our French-language websites (DocumentsLegaux France and LawDepot Canada) to improve the overall user experience and drive measurable improvements to key performance indicators
Write and refine French content to improve usability, comprehension, and completion rates
Lead the planning, execution, and delivery of projects from initial concept to implementation and post-launch optimization
Adapt existing product offerings and website experience to better align with the needs, behaviors, and expectations of French-speaking users
Ideate and launch new website components and features that improve usability, functionality, and customer experience
Analyze user behavior, performance metrics, A/B experiment results, and market trends to inform product enhancements and growth strategies
Identify and prioritize new product initiatives based on business impact, user value, and technical feasibility
Explore and implement new customer acquisition methods to drive qualified traffic and support business growth
Collaborate cross-functionally with our Research, Design, Development, and Legal teams to ensure timely and successful project outcomes
Utilize internal content management systems to implement website changes
Work on other French based translation and localization projects (ex. Paid Search campaigns, SEO content creation)

Requirements

What you’ll need

Excellent French communication skills, with the ability to craft marketing copy for websites, SEO content, emails, and other online consumer facing media
Understanding of France-based e-commerce and online consumer behavior
Basic working proficiency in English, with the ability to communicate effectively with English-speaking colleagues
Post-secondary education in Marketing, Communications, Writing, Business, or other relevant fields
Ability to suggest new ideas and identify high-value products and features to improve conversion rates on our French sites
Entrepreneurial mindset with the ability to adapt quickly and find creative solutions
Knowledge of UX/UI best practices across desktop and mobile platforms
Familiarity with AI-assisted workflows and tools to streamline processes
Self-driven with the ability to work independently and as part of a team
Knowledge of business and marketing best practices would be an asset
Experience in online ad copywriting and email marketing would be an asset
Design experience with a focus on mobile website design would be an asset

Benefits

Comp & perks

Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Casual work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

French content writingSEO content creationA/B testingUX/UI best practicese-commerce understandingonline ad copywritingemail marketingwebsite optimizationcustomer acquisition strategiestranslation and localization

Soft Skills

excellent French communicationbasic English communicationentrepreneurial mindsetcreative problem solvingself-drivencollaborationadaptabilityproject managementidea generationindependent work

Certifications

post-secondary education in Marketingpost-secondary education in Communicationspost-secondary education in Writingpost-secondary education in Business