Marketing Talent Strategist

Lap of Love Veterinary Hospice

Marketing Talent Strategist at Lap of Love developing campaigns to attract veterinary professionals. Leading multi-channel marketing initiatives and building relationships in end-of-life pet care.

Posted 5/8/2026full-timeRemote • Florida • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

Lead efforts to grow and maintain the veterinarian and veterinary student database in the CRM
Proactively identify opportunities to connect with veterinarian and veterinary students, and nurture relationships to build robust talent pools in all Lap of Love markets
Build and maintain a veterinarian-focused content strategy and continuously test and refine messaging to improve engagement and conversion
Create and execute nurture programs that move veterinarians and veterinary students from awareness to engagement to the apply stage
Represent Lap of Love at conferences and campus events. Staff booths, lead brief info sessions, capture leads and feedback, and ensure timely, personalized follow-up in the CRM
Support maintenance of branded career and recruitment pages, including writing and editing page copy, uploading assets, and ensuring consistent brand voice
Monitor CRM analytics and KPIs to measure performance and provide insights and recommendations to optimize continually
Support various recruiting platforms and approaches to capture leads and ensure contacts are logged and followed up in the CRM
Support broader educational marketing campaigns as needed to boost brand visibility and lead generation for Lap of Love services
Leverage modern methods to improve efficiency, scale outreach efforts, and enhance personalization across candidate engagement initiatives

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or related field *required*
Minimum of 2 years of marketing and/or recruiting experience *required*
Hands-on CRM/ATS experience, including the ability to manage a targeted campaign out of a CRM or ATS *required*
Comfortable using Adobe Creative Suite and Canva to create marketing assets
Strong writing and editing skills with the ability to follow brand voice to create content for emails, socials, and events
Superior organizational and critical thinking skills and attention to detail with the ability to self-manage multiple projects at a time
Demonstrated ability to take ownership of small projects from planning through execution - examples may include running an email campaign, coordinating a webinar, or piloting a new outreach tool
Excellent organizational skills, able to prioritize tasks and meet deadlines while working independently on day-to-day responsibilities
Demonstrated interest, experience, and abilities with emerging technology. Willing to research, pilot, and test new platforms and AI tools
Comfortable with data analysis to review metrics and iterate based on results
Exemplify and convey Lap of Love’s values

Benefits

Comp & perks

Health Insurance Plan (Medical) with 100% employer paid HSA option available
Dental and Vision Plans
Retirement Plan (Traditional 401k with 3% match and Roth 401k)
Paid Time Off
Bereavement Leave
Paid Parental Leave
Employer-funded Lifestyle Spending Account (LSA)
Life Insurance (Basic, Voluntary, and AD&D)
Short Term and Long Term Disability Insurance
Training & Development
Pet Discount Plan and Pet Insurance

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRMATSmarketingrecruitingcontent strategydata analysisemail campaignsproject managementwritingediting

Soft Skills

organizational skillscritical thinkingattention to detailself-managementownershipprioritizationindependencecommunicationrelationship buildingcreativity

Certifications

Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business