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Data Analyst
LADbible GroupData Analyst analysing YouTube performance and producing insights to inform channel strategy. Working with the Originals team to optimize content and identify growth opportunities.
Tech Stack
Tools & technologiesBigQuerySQL
About the role
Key responsibilities & impact- Analyse YouTube channel performance across watch time, CTR, audience retention, subscriber growth, CPMs, return viewers, and audience share to identify trends, risks, and growth opportunities.
- Build, maintain, and optimise live reporting dashboards using Looker Studio and BigQuery, ensuring stakeholders have access to accurate, actionable performance data.
- Conduct competitive and market intelligence using tools such as Tubular Labs, Social Blade, and platform analytics to benchmark performance and identify emerging category trends.
- Deliver audience, content format, and growth analysis to inform channel strategy, content investment decisions, and new channel or format opportunities.
- Monitor portfolio performance against targets, proactively flagging underperformance and providing data-driven recommendations to support business and commercial objectives.
Requirements
What you’ll need- Proven experience in data analytics or digital/media analytics, ideally within YouTube, social media, or digital publishing environments.
- Experience analysing YouTube performance metrics, including watch time, audience retention, CTR, subscriber growth, RPM/CPM, and viewer behaviour.
- Ability to interpret large datasets and translate findings into clear commercial recommendations.
- Proficiency in BigQuery, SQL, Looker Studio, and data visualisation best practices.
- Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade, or similar platforms.
- Excellent stakeholder management and communication skills, with the ability to present insights to both technical and non-technical audiences.
Benefits
Comp & perks- Flexible working hours
- Professional development opportunities
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analyticsdigital/media analyticsYouTube performance metricswatch time analysisaudience retention analysisCTR analysissubscriber growth analysisBigQuerySQLdata visualisation
Soft Skills
stakeholder managementcommunication skillsdata interpretationcommercial recommendations