Marketing

• Create and execute strategic marketing plans that meet company objectives, covering areas such as branding, lead generation, advertising campaigns, and promotional activities.
• Coordinate the marketing team by assigning tasks, providing guidance, and ensuring all members meet deadlines and targets efficiently and collaboratively.
• Manage the marketing budget, ensuring efficient allocation of resources and optimizing investments in campaigns and marketing initiatives.
• Monitor the performance of campaigns and marketing initiatives, using metrics and KPIs to measure impact and effectiveness and proposing adjustments or improvements as needed.
• Conduct market research and monitor industry trends and competitor activities, using these insights to refine strategies and identify new business opportunities.
• Work collaboratively with other departments to ensure consistency and synergy across marketing efforts, aligning initiatives with corporate goals.
• Ensure all marketing campaigns and activities are aligned with the brand’s identity and values, maintaining consistency across all communication channels; identify new marketing opportunities, platforms, and technologies, seeking innovation and adapting to market changes to maintain the company’s competitiveness.

Marketing Coordinator

Marketing Intern