Senior Lead, Marketing Performance Analytics – Revenue Operations

Kyndryl

Senior Lead in Marketing Performance Analytics at Kyndryl analyzing B2B marketing insights. Driving growth through performance analysis across multiple channels and building impactful dashboards.

Posted 5/20/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $100,080 - $190,080 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Driving insight generation across B2B marketing organization
Analyzing performance across marketing channels, audiences, and the full marketing funnel
Providing regular insights to channel owners to improve efficiency and ROI
Delivering recommendations, building dashboards, and automating insights for data-driven decision-making
Leading analytics projects from start to finish, including developing attribution systems and building segmentation models
Presenting findings and recommendations to marketing leadership and senior stakeholders

Requirements

What you’ll need

Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
Proficiency in SQL and Power BI (required)
Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc.)
Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics
Ability to manage and mentor analytical talent
Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences

Benefits

Comp & perks

Medical and dental coverage
Disability benefits
Retirement benefits
Paid leave
Paid time off
Annual bonus program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPower BIdata analysisattribution systemssegmentation modelsdashboard buildingdata automationB2B marketing analyticsbusiness intelligencerevenue analytics

Soft Skills

communicationdata storytellingmentoringleadershipanalytical talent management

Certifications

Bachelor’s degreeMaster’s degree