Senior Marketing Analyst – Demand Generation, Growth Marketing

Kurier

Senior Marketing Analyst driving demand generation strategies through inbound and outbound marketing. Collaborating with strategic areas to align marketing efforts with company goals.

Posted 6/26/2026full-timeRecife • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Plan and execute demand generation strategies: Develop inbound (organic and paid) and outbound initiatives aligned with department objectives. Set up and manage campaigns on Google Ads, LinkedIn Ads, and Meta Ads, ensuring efficient budget allocation and maximizing results. Experience implementing campaign tagging and tracking, as well as building dashboards to support decision-making.
Monitor the marketing funnel and lead journey: Track conversion rates at each stage of the funnel, ensuring integration with sales and achievement of targets.
Track and optimize performance KPIs: Analyze strategic metrics such as CAC, CPL, ROI, campaign performance and pipeline generated.
Manage vendors and partners: Oversee deliveries from agencies and media partners, ensuring quality and results.
Optimize the website and blog: Master optimization strategies for SEO and GEO, and monitor organic search rankings. Apply CRO to landing pages and articles. Monitor site and blog performance using strategic KPIs in Google Analytics and Google Search Console, with support from tools such as Ubersuggest.
Collaborate with strategic areas: Work closely with Branding, Product, Market Intelligence and Communications to ensure consistent, high-impact campaigns.

Requirements

What you’ll need

Minimum of 4 years in digital marketing, focusing on inbound/outbound demand generation and performance.
Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields. Postgraduate qualification is a plus.
Traffic management (Google Ads, LinkedIn Ads, Meta Ads).
Advanced copywriting skills.
Marketing automation (RD Station).
CRM (Ploomes or similar).
Google Analytics, Google Tag Manager and BI tools.
Project management tools (Trello, Asana, Planner or similar).
SEO/GEO and experience with tools such as SEMrush or Ubersuggest.
Website and blog management on platforms such as WordPress.

Benefits

Comp & perks

Meal and/or food voucher (you choose how to split the total amount)
Health insurance
Dental plan
Profit-sharing (PLR)
Wellhub (formerly Gympass)
Advance payment of 13th month salary
Day off
Length-of-service bonus
Childcare allowance
Eyewear allowance
Funeral assistance
Home office financial allowance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationinbound marketingoutbound marketingcampaign managementcopywritingSEOGEOmarketing automationtraffic managementperformance analysis

Soft Skills

collaborationproject managementvendor managementanalytical thinkingcommunication

Certifications

Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in CommunicationsBachelor's degree in Business AdministrationPostgraduate qualification