CRO Shopify Specialist, AB Tester

KU Europe GmbH

CRO Specialist optimizing A/B tests and conversion rates for KU Europe's e-commerce brands. Collaborating with cross-functional teams to drive growth through data-driven decisions.

Posted 6/24/2026contractRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, execute, and analyze A/B tests and multivariate experiments across Shopify stores, including landing pages, product pages, collections, checkout flows, and other critical customer touchpoints.
Own the CRO roadmap by identifying conversion opportunities and prioritizing experiments based on potential business impact.
Develop data-driven hypotheses and testing strategies focused on increasing conversion rates, revenue, customer engagement, and retention.
Apply deep Shopify knowledge to optimize store performance, user experience, and conversion funnels.
Collaborate with designers, developers, and marketers to create, implement, and evaluate test variations.
Analyze customer behavior using tools such as Google Analytics, GA4, Hotjar, and other analytics and behavioral tracking platforms.
Monitor key performance indicators (KPIs) and provide actionable recommendations based on test results.
Create clear and detailed reports covering experiment performance, insights, learnings, and business impact.
Continuously improve customer journeys through ongoing experimentation, analysis, and optimization.

Requirements

What you’ll need

Minimum 3+ years of professional experience in Conversion Rate Optimization (CRO), A/B testing, and digital experimentation.
Deep hands-on experience working with Shopify and Shopify Plus stores is mandatory.
Proven experience designing, implementing, analyzing, and scaling successful A/B testing programs in e-commerce environments.
Strong understanding of CRO frameworks, UX principles, customer psychology, and e-commerce conversion funnels.
Experience with A/B testing platforms, analytics tools, and behavioral analysis solutions.
Strong analytical skills with the ability to interpret data and convert insights into actionable growth strategies.
Experience working closely with designers and developers to implement testing variations.
Excellent attention to detail, communication skills, and problem-solving ability.
Ability to work independently and manage priorities in a remote environment.
Availability during CET business hours.
Strong written and spoken English.

Benefits

Comp & perks

100% remote position – work from anywhere.
Long-term opportunity within a fast-growing international company.
Flexible work environment focused on ownership, autonomy, and results.
Opportunity to work across multiple established e-commerce brands.
Access to modern tools and resources that support professional growth.
Competitive compensation with opportunities for long-term development.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Conversion Rate Optimization (CRO)A/B testingdigital experimentationdata analysisuser experience (UX)customer psychologye-commerce conversion funnelstesting strategieshypothesis developmentperformance monitoring

Soft Skills

analytical skillsattention to detailcommunication skillsproblem-solvingindependenceprioritizationcollaborationcreativityreportingadaptability