Management and optimization of assigned budgets; active participation in the budget planning process, creating forecasts
Keyword research, target group and persona definition
Creation of various assets (we also have a creative team for this)
Google Ads and Bing Ads / Microsoft Advertising setup
Optimization and further development of SEA campaigns (Performance Max, Google Shopping and Demand Gen)
Optimization of eCommerce and lead generation campaigns
Conversion tracking setup including attribution
Google Shopping setup and optimization including product data optimization, using appropriate tools
Preparation of reports and presentations, including compilation of metrics / KPIs
Consulting for clients and key accounts for large accounts with over 100 campaigns running simultaneously
Monitoring of metrics and budgets with respect to SEO performance
Identification of usability and conversion potential for landing pages
Market, competitor and trend monitoring
Requirements
Completed degree in business or a comparable degree / vocational training
Decisiveness, negotiation skills and assertiveness
Strong affinity for online and digital topics
Sense for design and layout as well as for factual and marketing copy
Ability to work precisely, reliably and results-oriented under time pressure
Professional, business-appropriate demeanor toward colleagues, clients and partners
Experience in B2B and B2C SEO, ideally also in eCommerce SEO
Confident use of Microsoft Office and Google Docs/Drive/Slides/Sheets, various SEO tools
Fluent English, written and spoken
Class B driver's license
NICE-TO-HAVE: 1-2 years of experience in SEA / Google Ads
Enthusiasm and creativity
Experience with Google Data Studio, Google Ads Scripts, Google Ads rules
Knowledge and operation of SEA bid management tools, click fraud tools, and product data optimization
Technical competence (HTML, ideally also server-side knowledge for technical optimization)
Benefits
Varied mid-sized clients from B2B and B2C, as well as well-known national and international brands
Development opportunities within an (inter)nationally operating group with over 150 employees
Company pension plan with employer contribution
Employee discount and subsidy for Urban Sports Club membership
Employer subsidy for the Deutschlandticket (public transport)
Flexible working hours and a broad training and professional development offering, including conferences and, by arrangement, support for part-time further education (e.g., Master’s)
Home office and remote work
Detailed onboarding program (proven for remote as well)
Collegial teamwork and modern, centrally located offices with generous common areas
Good career prospects and the opportunity to make an impact, e.g., Head of SEA or Deputy Head of SEA
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
decisivenessnegotiation skillsassertivenessresults-orientedprofessional demeanorcreativityability to work under time pressureattention to detailstrong affinity for digital topicssense for design
Certifications
completed degree in businessClass B driver's license