Designer
Hearst Health
Content Marketing Manager, Social Media, B2B SaaS, Lead Gen
Kit
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 per year
Job Level
Senior
About the role
- Own Kit's social media strategy and execution with focus on creators, brand affinity, and lead generation
- Create platform-native, engaging visual and short-form content across LinkedIn, Instagram, TikTok, and Twitter/X
- Convert social engagement into qualified prospects and contribute to qualified pipeline
- Execute 60% of role (execution), 30% strategy, 10% internal collaboration
- Report to the Head of Marketing and collaborate with product, creator success, demand gen, and marketing team
- Conduct social audits and competitive analysis; develop platform-specific content strategies and 90-day content calendar with KPIs
- Shadow customer interviews and use creator success stories to fuel authentic social content
- Implement social lead generation strategies, optimize performance with analytics, and iterate on campaigns
- Launch high-impact campaigns (e.g., viral-worthy) to expand reach and support revenue goals and shorten sales cycle
- Manage content planning, project timelines, and execution at scale
Requirements
- Platform-native content creation across LinkedIn, Instagram, TikTok, and Twitter/X with proven engagement and conversion results
- Social media lead generation - converting social engagement into qualified prospects and pipeline
- Visual content creation (graphics, short-form video) that drives action, not just views
- Social media analytics and performance optimization with focus on business impact metrics
- Community building and audience engagement strategies that nurture prospects through the funnel
- Project management and content planning with ability to execute consistent, high-quality content at scale
- 4+ years social media marketing with proven growth results and business impact
- B2B SaaS social media experience with understanding of longer sales cycles and lead nurturing
- Experience with both organic and paid social strategies that drive qualified leads, not just awareness
- Proven track record of scaling social accounts with clear before/after metrics and attribution to business outcomes
- Natural storyteller who can make complex topics accessible while driving action
- Data-driven creator with strong instincts for what content will perform and convert
- Comfortable being Kit's social voice - willing to be visible and authentic as our brand representative
- Self-motivated executor with strong project management skills and bias toward action
- Growth mindset with willingness to experiment, iterate quickly, and optimize based on performance data
- Deeply engaged with creator community - you live and breathe creator economy trends and conversations
- Work authorization: must be legally authorized to work in the country you are residing in (application asks)
- Applicants may be asked whether they will require visa sponsorship
