Area Sales Manager

Kerakoll Group

Area Sales Manager driving B2B sales and client relationships for a sustainable construction company. Promoting products and enhancing market presence in the United Kingdom with a focus on client engagement.

Posted 7/22/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSenior💰 £42,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong B2B sales experience in the construction and building materials industry, with a focus on customer relationship management, strategic pricing, and market insight. Proficient in using CRM tools and Microsoft Office to drive sales growth and manage customer interactions effectively.

Highest-signal resume keywords

B2B Sales ExperienceCustomer Relationship ManagementMarket InsightCRM Tools ProficiencyCommercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales GrowthNew Business DevelopmentStrategic PricingCredit ManagementTerritory Management

Soft Skills

Excellent CommunicationInterpersonal SkillsSelf-MotivationCollaboration

Tools & Technologies

CRM SystemsMicrosoft OfficeSales Tracking Systems

Certifications & Qualifications

Full UK Driving Licence

Industry Keywords

ConstructionCoatingsBuilding MaterialsCustomer NeedsMarket Dynamics

About the role

Key responsibilities & impact

Driving sales growth – Promoting and selling Kerakoll products across your territory, expanding the customer base, and maximising revenue.
Customer relationship management – Building trusted partnerships through product demonstrations, technical advice, and responsive aftersales support.
New business development – Identifying and securing new opportunities across relevant sectors.
Strategic pricing – Working with the Regional and Commercial Sales Manager to apply pricing strategies and manage discount structures.
Market insight – Maintaining end-user databases and using CRM systems to track performance, identify trends and manage customer interactions.
Hosting events – Coordinating local product training sessions and client engagement events to showcase our solutions.
Credit management – Collaborating with Credit Control to ensure timely payments and support customer account management.
Travel & engagement – Hosting key customer visits to Kerakoll HQ in Italy as required.

Requirements

What you’ll need

Strong B2B sales experience, ideally in the construction, coatings, or building materials industry.
Proven ability to build long-term client relationships and effectively manage a territory.
Commercial acumen with a solid understanding of customer needs and market dynamics.
Excellent communication and interpersonal skills, with the ability to collaborate cross-functionally.
Self-motivation, with the confidence to work independently and meet targets remotely.
Tech-savviness – confident using CRM tools, Microsoft Office, and sales tracking systems.
Location – you’ll need to live within the following postcodes (BL, CW, HD, HX, LS, M, OL, SK, WA, WF, WN) with a full UK driving licence.

Benefits

Comp & perks

Salary: £42,000 – £45,000 + performance-based commission
Company Car & Tools: All the kit you need to succeed on the road
Holidays: 25 days + Bank Holidays
Pension: Enhanced company contributions
Career Development: Ongoing training, personal growth, and progression
Employee Engagement: Company events and cross-functional collaboration
Perks & Wellbeing Portal:
Retail discounts
Cycle to Work & Smart Tech salary sacrifice schemes
Wellbeing tools & Employee Assistance Programme