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About the role
Key responsibilities & impact- Strengthen brand awareness
- Ensure impactful communication across all channels
- Support commercial objectives through effective marketing activities
- Develop and oversee execution of the local digital marketing and communications plan
- Coordinate CRM activities (Salesforce)
- Supervise creation, localization and consistency of marketing materials
- Plan and organize trade shows, customer events, trainings and product demonstrations
- Maintain a strong field presence and regular interactions with distributors, key accounts, specifiers and applicators
- Develop a deep understanding of the local market
- Analyze local market trends, customer needs and technological developments
- Manage the local product portfolio as well as the Field Service team
- Propose updates to the local roadmap
Requirements
What you’ll need- Bachelor's to Master's degree (Bac+3 to Bac+5) in Marketing, Business, Communication or a related field
- 5 to 8 years of managerial experience in marketing and/or sales, preferably in technical sectors, construction or B2B industry
- Good understanding of product lifecycle, digital marketing and trade marketing
- Experience managing teams and projects, with strong organizational skills and attention to detail
- Excellent analytical and strategic thinking skills
- Strong business orientation and excellent communication and presentation skills
- Ability to operate at both strategic and operational levels
- Excellent written and spoken French and English; Italian and/or Spanish are a plus
- Experience with CRM tools and marketing automation platforms (Salesforce, Mailchimp, etc.) is an asset
- Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingtrade marketingproduct lifecycle managementanalytical skillsstrategic thinkingproject managementteam managementmarketing activitieslocal market analysisCRM management
Soft Skills
organizational skillsattention to detailbusiness orientationcommunication skillspresentation skillsstrategic operational abilityinterpersonal skillsleadership skillscustomer interactionfield presence
Certifications
Bachelor's degreeMaster's degree