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Marketing Manager
K3 Advisory GroupB2B Marketing Manager driving multi-channel growth for Randd in Derby. Focused on measurable campaigns with Salesforce and a strong lead pipeline.
About the role
Key responsibilities & impact- Define & execute B2B marketing strategies to support the overall business objectives
- Plan and execute the marketing strategy through engaging PR and marketing campaigns across various channels including email marketing, direct mail, social media, digital and thought leadership, including events
- Monitor and analyse campaign performance metrics, track ROI and provide regular reports to senior management
- Collaborate with the Group marketing team to leverage centralised specialist resources to produce engaging marketing campaigns
- Stay updated on industry trends and best practices
- Work closely with the sales and business development teams to align marketing efforts with sales objectives and support lead conversion and pipeline growth
Requirements
What you’ll need- At least 5 years’ experience in a marketing management position within a B2B environment
- Proven experience working in a fast paced, professional services environment where initiative and proactivity is valued
- Excellent communication and interpersonal skills and with experience of communicating to board level executives
- Proficiency in a range of marketing tools and systems
- Possess strong analytical, creative and problem-solving abilities
- Have experience of working in an environment where a data driven approach has been key to success.
Benefits
Comp & perks- Professional development opportunities
- Flexible working hours
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketing strategiesemail marketingdirect mailsocial media marketingdigital marketingcampaign performance metricsROI trackingdata-driven approachmarketing managementlead conversion
Soft Skills
communication skillsinterpersonal skillsinitiativeproactivityanalytical abilitiescreative abilitiesproblem-solving abilities