Senior Marketing Content Specialist

K2United

Senior Marketing Content Specialist creating and coordinating marketing content for K2United's brands, improving discoverability and supporting various campaigns across multiple channels.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $95,000 - $115,000 per yearWebsite

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Develop multi-channel content plans and campaign messaging that translate marketing leadership direction into executable content strategies, timelines, and deliverables.
Write and refine marketing emails, value proposition collateral, classroom implementation collateral, blogs, social media copy, webinar content, conference presentations, campaign messaging, and sales enablement assets.
Create content that supports clear, coordinated market conversations across priority audiences and ecosystems, including CTE, workforce development, small business, and government cybersecurity.
Improve marketing content discoverability through SEO-, AEO-, and GEO-informed recommendations, updates, topic alignment, and optimization workflows.
Evaluate and apply emerging AI-enabled content, search, and optimization practices that support marketing performance and audience engagement.
Author sales and business development enablement content that connects customer pain points, use cases, outcomes, differentiators, and proof points.
Refresh and repurpose existing content across formats, audiences, channels, and use cases so high-value assets remain current, useful, and easier to reuse.
Coordinate content review and delivery workflows so assets move from brief to approved or delivery-ready state with clear ownership, timely input, accuracy, and brand alignment.
Partner with Marketing Leadership, Sales, Business Development, Graphic Design, Product Design, Conference stakeholders, and presenters to keep content aligned and moving.

Requirements

What you’ll need

Experience creating marketing content across multiple channels, including campaigns, collateral, blogs, email, social media, presentations, webinars, and sales enablement materials.
Strong writing, editing, messaging, and content-structuring skills for external, market-facing audiences.
Ability to translate high-level strategy, business priorities, audience needs, and go-to-market direction into clear content plans and deliverables.
Working knowledge of content discoverability practices, including SEO and emerging AI/search-informed approaches such as AEO and GEO.
Ability to evaluate AI-generated outputs critically, validate accuracy, protect sensitive information, and apply appropriate human judgment before publication or distribution.
Experience developing value proposition messaging, differentiators, proof points, and audience-specific positioning.
Strong project coordination skills, including the ability to manage content briefs, review workflows, stakeholder input, timelines, due dates, and delivery-ready handoffs.
Ability to collaborate across Marketing, Sales, Business Development, Product Design, Graphic Design, conferences, and other cross-functional stakeholders.
Comfort using or learning tools such as Jira, Confluence, Canva, Adobe Creative Cloud, Microsoft 365, Hootsuite, Salesforce, Marketing Cloud Account Engagement, Google Analytics, and approved AI tools.
Strong attention to detail, accuracy, brand alignment, and content quality.
Ability to distinguish marketing and sales enablement content from product, technical, course, campus, and support content.

Benefits

Comp & perks

401(k) plan with employer matching contributions
Low-cost, comprehensive medical benefits for employees and their families
Flexibility for those needing time off for jury duty, voting, military leave, etc.
Paid time off
Wellness stipend program (includes fitness reimbursement program)
Tuition stipend
Casual dress work environment
Technical training and certifications as required
Any of our CareerSafe Online training courses for free to employees and their immediate family

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOAEOGEOcontent strategycontent optimizationvalue proposition messagingcontent structuringproject coordinationaudience-specific positioningAI-generated content evaluation

Soft Skills

writingeditingmessagingcollaborationattention to detailaccuracybrand alignmentcritical evaluationstakeholder managementtimeliness