Director, Demand Generation

Juniper Square

Director of Demand Generation leading account-based marketing strategies for fintech startup. Building AI-first demand generation programs to engage target accounts and drive pipeline.

Posted 7/3/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $165,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Build the demand generation engine. Stand up the demand gen programs, plays, data, and tooling that connect to and fuel the rest of the unified pipeline team — events and field marketing, SDRs, and sales associates — so that target accounts keep progressing through every stage of their journey.
Make demand generation AI-native. Lead a demand motion built as a closed loop: agents research every target account, watch for trigger events like fund closes, executive moves, and competitor signals, and personalize outreach the moment a buying window opens. Channel-native creative is composed from canonical positioning, voice, and proof points rather than re-derived from scratch for each campaign, and spend reallocates on measured response so what works sharpens the next cycle.
Break the demand generation playbook. The firms we're after are a small, sophisticated audience that tunes out generic marketing. You’ll need to go beyond the tried-and-true channels every demand gen playbook reaches for and invent unconventional programs, formats, and moments that earn attention and trust with this audience.
Build and develop a high-performing, AI-fluent team. Hire, lead, and grow a team of campaign and channel marketers who work AI-first by default. Set clear ownership, coach for impact, and raise the bar on the quality and velocity of the work.
Operationalize account targeting and tiering. Partner with sales to sharpen the ideal customer profile, select and prioritize target accounts, and align on shared goals and account priorities.
Orchestrate across the motion. Build a tight operating rhythm with the outbound and field teams you sit alongside, so that targeting, account status, and next steps stay shared and the full motion moves accounts forward together.
Own the number. Be accountable for the pipeline your programs create, and define and report on the metrics that matter — account progression, pipeline created, and win rate.
Own the budget. Allocate ABM and channel spend, including agency investment, to the highest-return programs.

Requirements

What you’ll need

6+ years of B2B marketing experience, including leading account-based or demand generation teams and managing people.
Proven success running account-based marketing, including owning account targeting and tiering, building tiered program models, and driving measurable pipeline from named accounts.
Experience working in an AI-forward environment and a demonstrated track record of applying AI to do the work better and faster.
Deep multi-channel expertise across paid, digital, social, direct mail, web, content, and lifecycle, with a strong grasp of how channels work together to move an account forward.
Experience leading agency or vendor relationships as an extension of an in-house team.
A strong partnership orientation with sales, and fluency in how SDRs, AEs, and sales teams operate against named accounts.
Sharp analytical and measurement skills. You define success in terms of pipeline and revenue, not activity, and you manage budget to return.
Fluency with a modern, AI-native GTM stack, including data enrichment and orchestration (e.g., Clay), signal and intent platforms (e.g., Common Room, 6sense), marketing automation, and CRM.
A builder's mindset, meaning you are energized by standing things up, creating structure, and operating with ambiguity.
Experience in fintech or other complex enterprise SaaS is preferred. Familiarity with private markets (private equity, venture capital, commercial real estate, etc.) is a plus.

Benefits

Comp & perks

Health, dental, and vision care for you and your family
Life insurance
Mental wellness coverage
Fertility and growing family support
Flex Time Off in addition to company-paid holidays
Paid family leave, medical leave, and bereavement leave policies
Retirement saving plans
Allowance to customize your work and technology setup at home
Annual professional development stipend

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Demand GenerationAccount TargetingPipeline ManagementCampaign DevelopmentProgram Modeling

Soft Skills

LeadershipPartnership OrientationCoachingCreativityBuilder's Mindset