Juniper Square

Field Marketing Associate

Juniper Square

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $71,000 - $90,000 per year

Job Level

JuniorMid-Level

About the role

  • Hosted and Channel Event Management: Lead the planning and execution of small to medium-sized hosted events, such as executive dinners, experiential events, roundtables, and lunch-and-learns.
  • Coordinate all event logistics, including venue selection, catering, speaker coordination, A/V requirements, and attendee registration.
  • Assist in developing and managing pre- and post-event communication plans to maximize attendance and ensure timely lead follow-up.
  • Provide channel partners with necessary marketing materials to ensure successful co-branded events.
  • Track event performance against goals (attendance, lead generation, pipeline contribution) and share insights.
  • Collaborate with sales and channel partners to ensure events are aligned with goals and executed successfully.
  • Marketing & Lead Management: Serve as a brand ambassador at hosted and partner events, clearly communicating the company’s value proposition while building connections with attendees and partners.
  • Capture high-quality leads and customer insights, ensuring timely entry into CRM systems (e.g., Marketo, Salesforce).
  • Partner with the sales teams to ensure effective lead handoff and follow-up.
  • Administrative & Budgetary: Support marketing budget management by tracking expenses for hosted and partner events.
  • Maintain and update the event calendar with all hosted and partner marketing activities.
  • Prepare event reports summarizing activities, outcomes, key learnings, and ROI.
  • Keep an organized inventory of event materials and promotional items.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2-4 years of experience in marketing, with an emphasis on event, field, or channel marketing.
  • Demonstrated success planning and executing small-scale hosted events.
  • Experience collaborating with external partners, ideally in a channel marketing or partner-facing role.
  • Strong interpersonal and communication skills for building and maintaining professional relationships.
  • Organized and comfortable managing multiple event tasks simultaneously.
  • Proficiency with Salesforce and Marketo required; experience with Asana and Splash is a plus.
  • Ability to travel up to [e.g., 30-50%] of the time
  • Comfortable with the physical requirements of event support (e.g., lifting and carrying materials up to 25 lbs).