JumpstartMD

Director of Marketing

JumpstartMD

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $100,000 - $150,000 per year

Job Level

Lead

Tech Stack

Tableau

About the role

  • Own setup, QA, and optimization of HubSpot campaigns: email, SMS, push, in-app, workflows, lead routing, and A/B tests.
  • Manage referral flows via BirdEye.
  • Maintain campaign documentation and funnel metrics in Trello.
  • Collaborate with Sales and Clinical leaders to align funnel definitions, SLAs, and lifecycle campaigns.
  • Integrate and manage marketing tech: Salesforce, HubSpot, CallRail, BirdEye, Twilio.
  • Plan and run A/B tests on Webflow and HubSpot pages to improve booking and conversion rates.
  • Own website content updates, including program launches and blog posts.
  • Work with design/dev to launch CRO experiments and signup flows.
  • Build dashboards in Salesforce, Tableau, HubSpot.
  • Own channel attribution logic and reporting using Salesforce + CallRail.
  • Present actionable insights to leadership based on campaign and funnel data.

Requirements

  • 7+ years in digital marketing with CRM ownership and B2C acquisition focus.
  • Hands-on expertise with HubSpot and Salesforce for automation, lead management, and reporting.
  • Proficiency with performance dashboards (Tableau or similar), A/B testing, UTMs, attribution setup.
  • Experience launching and optimizing full-funnel campaigns across web, email, paid media, and SMS.
  • Proven ability to lead creative development (copy, design, offers) across channels.
  • Strong analytical mindset with comfort in funnel reporting (MQL to membership start).
  • Based in California.
Benefits
  • Competitive Compensation: Enjoy competitive pay reflecting your skills and contributions
  • Comprehensive Benefits: Access medical, dental, and vision benefits with eligibility at 25+ hours a week.
  • Financial Security: Participate in a 401(k) plan with a company match, promoting long-term financial well-being.
  • Time Off: Benefit from accrued paid time off to maintain a healthy work-life balance.
  • Wellness Support: Receive 4 annual paid wellness days to prioritize your health.
  • Access free JSMD services (Weight Loss and Bio-identical Hormone Therapy).
  • Enjoy discounted JSMD Products (e.g., Vitamin Therapy, supplements, etc.)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingCRM ownershipB2C acquisitionA/B testinglead managementfunnel reportingcampaign optimizationattribution setupperformance dashboardscontent updates
Soft skills
analytical mindsetcollaborationleadershipcreative developmentcommunication