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Tech Stack
Tools & technologiesAndroidFirebaseiOSPostgresSQL
About the role
Key responsibilities & impact- Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems
- Ensure consistent and reliable event tracking across all customer touchpoints
- Improve funnel visibility from install through repeat transaction
- Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools
- Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure
- Improve attribution accuracy across paid and organic channels
- Establish reliable and trusted channel performance reporting
- Eliminate blind spots in acquisition and activation measurement
- Maintain source attribution consistency across acquisition, lifecycle, and reporting systems
- Design and maintain growth data pipelines and warehouse integrations across PostgreSQL, Segment, Mixpanel, Customer.io, AppsFlyer, Firebase, Power BI, and future warehouse infrastructure
- Own source-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environments
- Ensure data quality and consistency across all connected platforms
- Partner with Engineering and Data teams to improve data accessibility and reliability
- Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams
- Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io
- Own push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messaging
- Monitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOS
- Ensure real-time data availability for lifecycle campaigns and segmentation
- Improve deep-linking reliability across web and mobile
- Improve lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeys
- Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows
- Develop activation nudges, lifecycle triggers, and engagement features directly within the product
- Ship and test growth features quickly in close collaboration with Product and Design teams
- Support implementation of loyalty and retention systems including Juice Points
- Build and maintain A/B testing infrastructure, feature flagging, and experimentation frameworks
- Enable rapid testing across onboarding, activation, lifecycle, referral, and retention programmes
- Improve experimentation velocity across Growth and Product teams
- Establish best practices for measurement, experimentation, and learning loops
- Own technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat Usage
- Identify friction points and collaborate with Product and Growth teams to improve conversion performance
- Improve visibility into customer drop-off points, behavioural patterns, and conversion opportunities
Requirements
What you’ll need- 3 to 6 years of experience specifically owning attribution infrastructure, event instrumentation, or lifecycle data systems, not simply using these tools as an end consumer
- Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases
- Hands-on experience implementing and governing AppsFlyer or an equivalent mobile measurement partner, including SKAdNetwork/SKAN, server-to-server postbacks, and deep linking
- Strong SQL proficiency and experience working with relational databases
- Experience with event instrumentation, tracking plans, and analytics implementation
- Experience implementing and managing attribution platforms, AppsFlyer preferred
- Experience with customer data platforms, Segment preferred
- Experience with product analytics platforms such as Mixpanel or Amplitude
- Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable
- Experience working across web and mobile environments
- Experience working with APIs and data integrations
- Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues
- Strong understanding of experimentation methodologies and A/B testing frameworks
- Strong product thinking and understanding of customer journeys, activation, and lifecycle systems
Benefits
Comp & perks- Competitive compensation
- Fully remote working
- Unlimited PTO
- Generous parental leave
- The opportunity to build from the ground up, with your impact visible every day
- A bold, ambitious team on a mission to open global markets to Africans everywhere
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event tracking architectureattribution infrastructureSQLA/B testingdata pipelinesevent instrumentationanalytics implementationdeep linkinglifecycle triggerscustomer journeys
Soft Skills
product thinkingcollaborationproblem-solvingdata investigationcommunicationoptimizationgovernancereportingdebuggingmeasurement best practices