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Media Buyer
JugaBetMedia Buyer managing digital ad campaigns across platforms for Jugabet, focusing on player acquisition in LATAM markets. Analyzing performance data and collaborating with creative teams for optimized results.
Tech Stack
Tools & technologiesiOS
About the role
Key responsibilities & impact- Plan, launch, and manage ad campaigns on Facebook, TikTok, and Google UAC targeting relevant iGaming audiences;
- Optimize campaign performance across all platforms to maximize ROMI and player acquisition;
- Analyze campaign data, generate performance reports, and identify improvement areas across Facebook, TikTok, and Google UAC;
- Collaborate with creative and content teams to develop effective ad assets tailored to each platform's format and audience;
- Stay updated on Facebook, TikTok, and Google Ads policies and platform updates, especially those affecting iGaming;
- Conduct A/B testing (creatives, audiences, bidding strategies) to improve ad performance and user engagement;
- Manage and scale UAC campaigns, including creative asset feeds and audience signals for Google's automated bidding;
- Monitor competitors and market trends across paid social and Google to identify new opportunities.
Requirements
What you’ll need- Proven experience (2+ years) managing ad campaigns on Facebook, TikTok, and/or Google UAC, preferably across LATAM markets;
- Strong understanding of Facebook Ads Manager, TikTok Ads Manager, Google Ads/UAC, Pixel, and conversion tracking;
- Experience with acquisition tools — Keitaro, Voluum, WebView Apps, iOS Apps, - Cloak Flow, PWA Apps, AdHearts, AppsFlyer, etc;
- Understanding of basic marketing metrics (CPA, CPM, CPC, CTR, ROMI, etc.);
- Experience working with budgets from $50,000+ per month, with demonstrated ability to scale campaigns while maintaining profitable CPAs;
- Upper-Intermediate level of English.
Benefits
Comp & perks- Health & Wellness Focus;
- Global Medical Coverage;
- Growth Opportunities;
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
- Performance-Driven Rewards;
- Dynamic Work Environment.