journaway

Marketing Director – m/f/d

journaway

full-time

Posted on:

Location Type: Hybrid

Location: Leer • 🇩🇪 Germany

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Job Level

Lead

About the role

  • Lead marketing efforts across the customer journey
  • Own the marketing strategy, team, and performance
  • Connect performance, brand, and B2B marketing into one growth engine
  • Translate business goals into clear, data-driven marketing strategies
  • Lead the annual and quarterly marketing calendar
  • Implement smart frameworks, automation, and AI tools
  • Oversee full-funnel marketing across paid, owned, and earned channels
  • Own performance marketing and CRM/lifecycle campaigns
  • Introduce A/B testing and data-led optimization
  • Partner with cross-functional teams to improve booking funnel and user experience
  • Launch and grow new trip types and destinations
  • Scale partnerships, travel agency, and co-marketing initiatives
  • Lead a high-performing team and foster a culture of creativity
  • Track and analyze KPIs to inform decisions

Requirements

  • 7+ years of marketing experience
  • 3+ years in a leadership role
  • Proven success in scaling both acquisition and retention programs
  • Deep expertise in performance marketing and lifecycle CRM
  • Strong cross-functional leadership across content, product, commercial, and data
  • Experience leading small, high-output teams in fast-paced settings
  • A structured, systems-driven mindset focused on scalable processes and automation
  • Commercially sharp, analytical, and confident in managing budgets and performance metrics
  • Fluent in English; German is a plus
Benefits
  • 30 vacation days
  • 50 workation days
  • 2 social days for your passion project
  • Fully furnished apartment in Leer (East Frisia)
  • Modern home office setup
  • Journaway summer vibes, afterworks, movie nights, and many more events
  • Company pension scheme
  • Hansefit membership and sporty team highlights like our tennis camp
  • Travel Industry Card and special discounts for your next trip

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketinglifecycle CRMA/B testingdata-driven marketing strategiesmarketing strategycustomer journeyKPI analysisautomationscalable processesdata-led optimization
Soft skills
leadershipcreativityanalytical skillscross-functional collaborationteam managementcommunicationstrategic thinkingproblem-solvingadaptabilitycommercial acumen