Field Marketing Specialist
Jobs2web
full-time
Posted on:
Location Type: Hybrid
Location: Lake Zurich • Illinois • Massachusetts • United States
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Salary
💰 $96,200 - $145,000 per year
About the role
- Execution of integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the US market.
- Work closely with our OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach.
- Plan, execute, and optimize events of all sizes—from high-touch executive roundtables and partner summits to large-scale industry exhibitions and trade shows.
- Adapt AMERICAS/Global marketing strategies to resonate with local audiences, ensuring messaging, content, and outreach/activation efforts are culturally relevant and effective.
- Provide the local sales team with marketing support, including campaign assets, content, and lead follow-up strategies to accelerate the buyer journey.
- Measure the success of marketing activities, track KPIs, and optimize programs based on data-driven insights to maximize ROI.
- Manage the local marketing budget, ensuring efficient allocation of resources to drive the highest impact.
Requirements
- 7+ years of field marketing experience in B2B technology, SaaS, or a related industry.
- Proven ability to execute successful demand generation campaigns and events that contribute to pipeline growth.
- Experience working with partner and channel ecosystems, preferably in the US market.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication skills (written and spoken).
- Data-driven mindset with experience using marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and analytics platforms.
- Willingness to travel within the United States, and occasionally to HQ, Denmark for events and meetings- up to 30%.
Benefits
- Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingdemand generationcampaign executionevent planningpipeline growthdata analysisbudget managementcontent marketinglead follow-up strategiesKPI tracking
Soft Skills
project managementcommunicationcollaborationadaptabilitycultural awarenessstrategic thinkingproblem-solvingtime managementrelationship buildingdata-driven mindset