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Marketing Assistant – Digital Advertising Specialist
Job DuckDigital Marketing Specialist leading and optimizing paid advertising efforts for a growing legal services organization. Analyzing data and driving measurable business growth while collaborating with leadership.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
paid advertisingGoogle AdsMeta Ads ManagerGoogle Tag ManagerGoogle Analytics 4conversion trackingevent configurationfunnel analysiscustom reportinglead generation
Soft Skills
data analysisoptimizationleadershipcommunication
Tools & Technologies
CallRailperformance dashboards
Certifications & Qualifications
Google Ads CertificationMeta Blueprint Certification
Industry Keywords
legal servicescriminal defenseprofessional serviceslegal advertising policiescompliance requirements
About the role
Key responsibilities & impact- Lead and optimize paid advertising efforts for a growing legal services organization.
- Take ownership of advertising campaigns across multiple platforms.
- Continuously improve performance through data analysis, testing, and optimization.
- Work closely with leadership to transform marketing insights into impactful results.
Requirements
What you’ll need- Minimum of 3 years of hands on paid advertising experience with measurable lead generation results.
- Demonstrated expertise in Google Ads including Search, Display, Local Services Ads, and YouTube campaigns.
- Demonstrated expertise in Meta Ads Manager including Facebook and Instagram campaigns.
- Google Ads Certification required.
- Meta Blueprint Certification preferred.
- Proven experience managing monthly advertising budgets of $5,000 or more.
- Advanced experience with Google Tag Manager including conversion tracking, event configuration, and troubleshooting.
- Proficiency with Google Analytics 4 including attribution modeling, funnel analysis, and custom reporting.
- Experience with CallRail or similar call tracking platforms.
- Experience creating and maintaining performance dashboards.
- Prior experience in legal services, criminal defense, or a comparable professional services industry preferred.
- Familiarity with legal advertising policies and compliance requirements.
- Spanish proficiency preferred.
Benefits
Comp & perks- Competitive salary.
- Paid Time Off.
- Annual bonuses.
- Support for health coverage and internet access.
- 100% remote/home-based position.
- Full-time, long-term career opportunities.
- Parental leave.
- Professional development and training.
- Dedicated team support.