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Salary
💰 $1,800 per month
Job Level
About the role
- Collaborate with Marketing, Operations, and Client Success teams to align brand storytelling with client outcomes.
- Develop and maintain brand guidelines to ensure consistency across all platforms.
- Track and report on brand health metrics, including awareness, perception, sentiment, and lead generation tied to brand initiatives.
- Define and refine WorkLATAM’s brand strategy, positioning, and messaging.
- Conduct market and competitor research to continuously refine brand messaging.
- Lead all marketing efforts to position and promote WorkLATAM to the U.S. market, ensuring the brand resonates with U.S.-based professionals, business owners, and hiring decision-makers.
- Manage inbound questions from prospective WorkLATAM clients and candidates submitted through the ticketing system, ensuring timely, accurate, and brand-aligned responses.
- Manage and monitor digital presence to ensure consistent tone, look, and feel.
- Support campaign planning and execution to raise awareness and generate leads.
Requirements
- One year experience leading a team or managing marketing projects
- Excellent verbal and written communication skills
- Advanced Excel and Microsoft Office skills
- Strong analytical and data savvy mindset
- Bachelor's degree in human resources, marketing, communications or any related field
Benefits
- Competitive salary.
- Paid Time Off.
- Annual bonuses.
- 100% remote/home-based position.
- Full-time, long-term career opportunities.
- Parental Leave.
- Professional development and training.
- Dedicated team support.
- Alignment with our clients' core values.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategybrand guidelinesmarket researchcompetitor researchdata analysislead generationcampaign planningdigital marketingreporting metricsproject management
Soft Skills
collaborationcommunicationanalytical mindsetleadershiporganizational skillsclient managementstorytellingproblem-solvingattention to detailtimeliness