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Online Marketing Manager – META Ads, Finance & Insurance
Jil LangwostOnline Marketing Manager developing and managing META Ads for clients in finance and insurance sectors. Collaborating closely with clients to create effective marketing strategies and campaigns.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing advertising strategies and managing online marketing campaigns specifically for finance, insurance, and real estate sectors. Proficient in analyzing campaign performance and optimizing ad initiatives using web tracking and analytics tools.
Highest-signal resume keywords
Online Marketing ExpertiseFacebook Advertising Campaign ManagementAnalytical SkillsGerman Language ProficiencyAudience Targeting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad Copy CreationAdvertising Strategy DesignLanding Page DevelopmentKeyword ResearchCompetitive ResearchCampaign OptimizationWeb AnalyticsFacebook Business ManagerLead GenerationCreative Development
Soft Skills
Strong Communication SkillsOrganizational SkillsTeamworkIndependent Working StyleResult-Oriented Mindset
Tools & Technologies
PerspectiveWeb Tracking ToolsAnalytics Tools
Industry Keywords
Finance MarketingInsurance MarketingReal Estate Marketing
About the role
Key responsibilities & impact- Designing advertising strategies
- Creating ad copy, creatives, and advertisements
- Setting up advertising campaigns on Facebook and Instagram for lead generation
- Creating landing pages, forms, and thank-you pages using Perspective
- Developing audience targeting, conducting competitive research, and performing keyword research
- Supporting, monitoring, and optimizing ad campaigns and the Facebook Business Manager
- Analyzing, monitoring, optimizing, and reporting on the performance of online channels and initiatives using web tracking and analytics tools
Requirements
What you’ll need- Solid prior knowledge of online marketing for finance, insurance, and real estate advisors (ideally you have already managed clients in these sectors)
- Analytical, methodical, and structured thinking; strong organizational skills; result- and solution-oriented mindset; excellent teamwork combined with a confident presence and an independent working style
- Ability to follow established processes
- Quick comprehension and high discipline
- Strong communication skills and a keen sense for precision
- Excellent written German with clean, error-free expression.
Benefits
Comp & perks- Professional development and training
- Company mobile phone
- Free beverages
- Free parking
- Employee mentoring program
- Hybrid work – 3 days on-site, 2 days remote
- Company bike (JobRad)