Director, Consumer Marketing – Xywav Sleep Franchise

Jazz Pharmaceuticals

Consumer marketing director leading Xywav campaigns across narcolepsy and idiopathic hypersomnia for Jazz Pharmaceuticals. Optimizing patient journeys, advocacy, creative, research, and agency performance.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesLead💰 $202,400 - $303,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated consumer marketing strategies within the pharmaceutical industry, particularly in rare disease and sleep medicine. Proven ability to lead cross-functional teams and manage comprehensive patient engagement programs while ensuring effective communication and collaboration across various stakeholders.

Highest-signal resume keywords

Consumer Marketing StrategyPatient Engagement ProgramsCross-Functional Team LeadershipMarket Research and InsightsPharmaceutical Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Brand PlanningConsumer Competitive IntelligenceCampaign DevelopmentFinancial PlanningProject ManagementAnalytical SkillsStrategic PlanningPatient Advocacy StrategyDigital MarketingContent Development

Soft Skills

Strong Communication SkillsPresentation SkillsProblem-Solving SkillsOrganizational SkillsAgility in Execution

Certifications & Qualifications

Bachelor's DegreeMBA Preferred

Industry Keywords

Pharmaceutical MarketingHealthcare MarketingRare DiseaseSleep MedicineDirect-to-Patient MarketingPatient ServicesConsumer InsightsPatient EducationAdvocacy OrganizationsCommercial Strategy

About the role

Key responsibilities & impact

Lead development and execution of integrated consumer marketing strategies for Xywav across narcolepsy and idiopathic hypersomnia
Build and optimize the full patient experience from disease awareness and demand generation through treatment initiation, engagement, and loyalty
Develop consumer strategic brand plans, annual tactical plans, positioning, messaging architecture, claims documents, and patient-facing communication strategies
Partner with HCP Marketing, Commercial Strategy, and cross-functional stakeholders on integrated brand planning and execution
Lead consumer competitive intelligence and strategic planning processes
Own end-to-end consumer and patient journey strategy
Develop disease awareness and branded consumer engagement programs
Partner with Patient Services to integrate marketing initiatives with patient support programs
Lead patient advocacy strategy and relationships with advocacy organizations
Oversee advocacy events, patient education programs, and patient ambassador initiatives
Direct testimonial content, website integration, video development, and social media activation
Lead consumer creative campaigns and campaign refreshes across digital and print channels
Oversee patient education materials, starter kits, onboarding resources, welcome kits, and patient support communications
Lead consumer market research, tracking studies, patient insights programs, audience understanding, measurement, social listening, and market intelligence
Oversee consumer marketing budgets, financial planning, investment prioritization, and resource allocation
Manage the consumer agency of record and key consumer agencies and partners
Oversee agency statements of work and approval
Collaborate with HCP Marketing, Patient Services, Analytics & Insights, Customer Experience, Finance, Medical, Patient Advocacy, Sales, and Market Access

Requirements

What you’ll need

Bachelor's degree required
MBA preferred
7+ years of pharmaceutical or healthcare marketing experience with significant consumer/direct-to-patient marketing responsibilities
10+ years of commercial, marketing, sales, product management, or related pharmaceutical experience
Experience in rare disease and sleep medicine preferred
Demonstrated ability to lead and/or work effectively in cross-functional teams
Ability to navigate change and move work and team members forward
Strong communication and presentation skills, including communication with leadership teams
Ability to shift between strategy, planning, and execution with agility and attention to detail
Analytical, problem-solving, planning, project management, and organizational skills
Recent experience working with a customer experience team and/or centralized marketing center of excellence supporting brand marketing teams
Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions
Approximately 20–30% domestic travel
Frequent use of computers, communication devices, and standard office equipment
Ability to work occasionally outside standard business hours to meet business needs

Benefits

Comp & perks

Discretionary annual cash bonus or incentive compensation
Discretionary equity grants
Medical insurance
Dental insurance
Vision insurance
401k retirement savings plan
Flexible paid vacation
Remote or office-based work environment
Approximately 20–30% domestic travel