
Brand Marketing Lead, B2C
JayWay Travel
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Strengthen JayWay’s presence in the US & English-language markets with messaging that reflects our uniqueness and high-touch personalization
- Lead and mentor a global marketing team
- Drive brand-led growth and measurable revenue impact
- Oversee large-scale campaigns, PR, partnerships, and content strategy
- Align marketing strategy with sales and operational objectives
Requirements
- 7+ years in senior brand leadership roles
- Proven US B2C brand experience, ideally in travel, hospitality, lifestyle, or high-touch consumer sectors
- Experience managing teams and delivering measurable brand-driven growth
- Strong strategic understanding of SEO, PPC, and digital ecosystems
- Confident public speaker and brand ambassador
Benefits
- Competitive compensation + performance incentives
- Direct collaboration with CEO and Directors
- Annual company gatherings in Europe
- High autonomy and executive-level influence
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOPPCdigital ecosystems
Soft Skills
leadershipmentoringstrategic understandingpublic speakingbrand ambassadorship