Head of Digital Marketing – SaaS Growth

iTS: Info Technology Supply Ltd.

Lead Digital Marketing & SaaS Growth strategy for ITS, an established software company. Drive customer acquisition, lifecycle management, and performance-driven marketing initiatives across diverse products.

Posted 5/18/2026full-timeRemote • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Lead the transformation of our customer acquisition and lifecycle management capabilities
Build and scale our digital marketing engine and customer success function from the ground up, driving measurable growth across our diverse product portfolio
Define and own the positioning, messaging, and go-to-market strategy for each product in the portfolio
Build and manage a multi-channel demand generation strategy, paid, SEO, email, content, and events
Take commercial ownership of the Customer Success function, retention, onboarding, adoption, and expansion across the client base
Own the marketing and CS KPI framework, define the metrics, build the dashboards, report to the MD with clarity and honesty
Lead and coordinate a fully outsourced execution model, managing external agencies for creative, web, paid media, SEO, and content production

Requirements

What you’ll need

2–5 years of experience in B2B marketing, with at least 1 year in a leadership or ownership role, in-house, not agency
Demonstrated track record of building demand generation engines with measurable results, pipeline, CAC, conversion rates
Experience owning GTM strategy for a SaaS product, not just executing it
Comfortable working in a lean environment where you build before you delegate
Hands-on with marketing automation and CRM platforms
Able to brief, manage, and hold accountable external agencies without micromanaging
Data-driven decision maker who can also write a compelling brief or a sharp value proposition

Benefits

Comp & perks

Opportunity to build and scale critical functions with significant business impact
Autonomy to implement modern marketing and customer success best practices
Established customer base and proven products as foundation
Additional Performance-based compensation with significant variable component tied to measurable results
Collaborative environment with supportive executive team
European scope with potential for international impact
Career progression opportunities in growing organization
Competitive Compensation, including: A company laptop for business use
Business Expenses
Annual leave entitlement aligned to the location-based, with gradual progression up to a maximum of 30 days, in line with completed years of service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationgo-to-market strategycustomer acquisitionlifecycle managementKPI frameworkmarketing automationCRM platformsSEOcontent production

Soft Skills

leadershipdata-driven decision makingcommunicationaccountabilitystrategic thinkingcollaborationadaptabilityproblem-solvingcreativityproject management