Demand Generation Lead
Istari
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $200,000 per year
Job Level
Senior
About the role
- Build multi-touch campaigns aligned to priority segments.
- Architect Istari’s demand generation engine across email, webinars, technical events, ABM, social, and targeted paid media.
- Partner with Sales Ops on account segmentation, lead scoring, campaign routing, and pipeline analytics.
- Generate predictable, high-quality top-of-funnel pipeline.
- Drive experimentation across channels.
- Translate complex engineering and infrastructure workflows into compelling value narratives.
- Build sales and marketing assets.
- Create technical content with engineering and product teams.
- Own the content roadmap.
- Produce technical and thought leadership content.
- Align content with stakeholders.
- Coordinate dashboards and campaign ROI.
- Ensure clean integration with HubSpot and GTM processes.
- Co-develop ABM programs and GTM plays.
- Own HubSpot marketing automation.
- Use data to refine targeting and messaging.
- Manage landing pages and tracking.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or Engineering.
- 5-10+ years of experience in demand generation, growth marketing, or product marketing for a software company (preferably Defense Technology)
- Proven success in technical B2B software.
- Strong collaboration experience with Sales Ops/RevOps.
- Strong technical storytelling ability.
- Hands-on HubSpot experience.
- Must be a US citizen living within the United States.
Benefits
- Medical/Dental/Vision
- Employee Premiums are 100% Company Paid
- Life Insurance
- Flexible Work Hours
- Unlimited Paid Time Off (PTO) with federal government holidays
- Competitive Compensation
- 401k
- Company Stock Options
- Home Office Setup Budget
- Reimbursement for approved trainings and subscriptions
- Conferences (travel, lodging, and fees)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationgrowth marketingproduct marketingtechnical content creationcampaign analyticslead scoringaccount segmentationpipeline analyticsmarketing automationABM programs
Soft skills
collaborationtechnical storytellingcommunicationstakeholder alignmentexperimentation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsBachelor’s degree in Engineering