Performance Marketing Specialist – Google Ads Specialist

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Google Ads Specialist managing campaigns across various platforms for performance marketing team. Focusing on optimizing traffic, leads, and subscriptions while collaborating with creative teams.

Posted 7/26/2026full-timeNasr City • 🇪🇬 EgyptJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads campaigns across various platforms, with a strong focus on performance marketing metrics and data analysis. Proficient in utilizing tools like GA4 and GTM to track conversions and enhance campaign effectiveness.

Highest-signal resume keywords

Google Ads ManagementPPC Campaign OptimizationGA4 and GTM ProficiencyPerformance Marketing MetricsA/B Testing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsKeyword ResearchAudience TargetingCampaign Budget ManagementData AnalysisConversion TrackingAd Copy TestingPerformance MaxCRO KnowledgeLanding Page Optimization

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication SkillsAdaptability

Tools & Technologies

GA4GTM

Certifications & Qualifications

Google Ads Certification

Industry Keywords

EdTechSaaSE-commerceSubscription-Based Businesses

About the role

Key responsibilities & impact

Set up, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
Conduct keyword research and build relevant audience targeting strategies.
Monitor campaign performance and make regular optimizations to improve results.
Manage campaign budgets and make sure spending is aligned with performance goals.
Track key metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
Analyze campaign data and identify areas for improvement and growth.
Test different ad copies, audiences, and campaign strategies to find what works best.
Work with the creative and content teams to improve ad performance.
Monitor conversion tracking and make sure campaign data is accurate.
Use tools such as GA4 and GTM to track conversions and understand user behavior.
Identify opportunities to scale successful campaigns while maintaining good performance.
Prepare regular reports and share key insights with the team.
Keep up with Google Ads updates and the latest performance marketing trends

Requirements

What you’ll need

2+ years of experience managing Google Ads campaigns.
Hands on experience with Google Search Ads, Display Ads, YouTube Ads, and/or Performance Max.
Good understanding of PPC, keyword research, targeting, bidding, and campaign optimization.
Experience using GA4 and GTM.
Strong analytical skills and a data driven mindset.
Experience managing paid media budgets.
Good understanding of performance marketing metrics such as CPA, CPL, CTR, CPC, CVR, and ROAS.
Experience with A/B testing and campaign optimization.
Good communication and problem-solving skills.
Ability to work in a fast paced environment.
Experience in EdTech, SaaS, e-commerce, or subscription based businesses (preferred).
Google Ads certification is a plus (preferred).
Basic knowledge of CRO and landing page optimization is a plus (preferred).

Benefits

Comp & perks

Competitive salary.
Flexible hybrid working model.
Medical insurance.
Social insurance.
A collaborative and supportive work environment.
Opportunities for learning and professional growth.