Conversion Rate Optimization Specialist

iSchool

CRO Specialist joining the Performance Marketing team to improve website and subscription conversions. Collaborating closely with various teams to analyze user behavior and optimize the conversion funnel.

Posted 7/26/2026full-timeNasr City • 🇪🇬 EgyptJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) by analyzing user journeys and implementing data-driven improvements to enhance website performance and user experience. Proficient in A/B testing and utilizing analytics tools to track key performance metrics and generate actionable insights.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)A/B TestingGA4Google Tag ManagerUser Behavior Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Funnel OptimizationLanding Page OptimizationData AnalysisPerformance Marketing MetricsUser Journey MappingCheckout Flow OptimizationSubscription Rate ImprovementBounce Rate ReductionHTMLCSS

Soft Skills

Analytical SkillsCommunication SkillsTeamworkAttention to DetailContinuous Improvement Mindset

Tools & Technologies

HotjarMicrosoft ClarityOptimizelyVWO

Industry Keywords

EdTechSaaSE-commerceSubscription-Based Businesses

About the role

Key responsibilities & impact

Analyze the user journey from the first website visit to registration and subscription.
Identify where users drop off and find ways to improve the conversion funnel.
Review and optimize landing pages, CTAs, registration pages, subscription pages, and checkout flows.
Plan and run A/B tests on pages, content, CTAs, forms, and user journeys.
Use data and user behavior insights to identify conversion problems and suggest improvements.
Monitor website performance using tools such as GA4, Google Tag Manager, Microsoft Clarity, Hotjar, or similar tools.
Work with the Performance Marketing team to understand traffic quality and improve the post-click experience.
Collaborate with Product, UX/UI, Design, Content, and Development teams to implement improvements.
Track key metrics such as Conversion Rate, Subscription Rate, Bounce Rate, Funnel Drop-off, and CPA.
Turn data and user insights into clear and practical recommendations.
Test, measure, and continuously improve the website and subscription experience.
Prepare regular reports on CRO performance, test results, and key findings.
Stay up to date with CRO, UX, analytics, and experimentation best practices.

Requirements

What you’ll need

2+ years of experience in CRO, Growth Marketing, Digital Marketing, Product Analytics, or a related field.
Experience optimizing websites, landing pages, and conversion funnels.
Good understanding of user journeys and conversion funnels.
Hands-on experience with A/B testing.
Strong analytical skills and ability to understand website and user behavior data.
Experience with GA4 and Google Tag Manager.
Familiarity with tools such as Hotjar, Microsoft Clarity, or similar platforms.
Good understanding of conversion and performance marketing metrics.
Ability to turn data into clear and actionable recommendations.
Good communication and teamwork skills.
Strong attention to detail and a mindset focused on continuous improvement.
Preferred Qualifications:
Experience in EdTech, SaaS, e-commerce, or subscription-based businesses.
Experience optimizing subscription or checkout funnels.
Basic understanding of UX/UI and landing page design.
Experience with A/B testing tools such as Optimizely or VWO.
Basic knowledge of HTML/CSS is a plus.

Benefits

Comp & perks

Competitive salary.
Flexible hybrid working model.
Medical insurance.
Social insurance.
A collaborative and supportive work environment.
Opportunities for learning and professional growth.