Senior Trade Marketing Specialist

INTERSPORT Deutschland eG

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

About the role

  • You will further develop the trade marketing function holistically: strategy, operating model, roles, processes, calendar and priorities
  • You will consolidate existing elements such as visual merchandising, flyers, POS, CRM and promotions into a consistent end-to-end setup
  • You will build high-performing core teams and manage external partners and agencies
  • You will develop playbooks and toolkits, e.g., campaign templates, POS standards, local adaptation guidelines and CI-compliant assets
  • You will segment retailers by maturity and potential and derive appropriate activation programs
  • You will plan activities consistently along the customer journey: store visit, purchase, repurchase
  • You will ensure a consistent brand presence across all retail formats and touchpoints
  • You will align central campaigns with local execution, e.g., CRM, loyalty, local paid approaches, events and promotions
  • You will build a KPI and control system that makes adoption, campaign impact, uplift, visit-frequency and revenue levers visible
  • You will establish test-and-learn approaches with clean pilots, geo- and holdout-logics
  • You will provide clear analyses, dashboards and a data-driven decision-making basis

Requirements

  • Extensive experience in retail, trade or omnichannel marketing, ideally in decentralized structures such as cooperatives, franchise systems or retail group networks
  • Proven experience in building functions, processes or programs and scaling them across many locations
  • Strong conceptual skills combined with a genuine hands-on mentality
  • Very good understanding of data, KPIs, budget management and performance measurement
  • Confidence in stakeholder management between headquarters, retailers and industry partners
  • Strong communication skills, assertiveness and a high degree of pragmatism
  • Advantage: experience with CRM, loyalty and marketing automation; expertise in POS digitalization, co-marketing or co-op marketing/trade fund (WKZ) models
Benefits
  • Flexible working with a remote focus and reasonable nationwide travel in Germany
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
trade marketingvisual merchandisingcampaign templatesKPI managementdata analysisbudget managementperformance measurementretailer segmentationactivation programstest-and-learn approaches
Soft Skills
conceptual skillshands-on mentalitystakeholder managementcommunication skillsassertivenesspragmatism