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Analytics Manager
Insulet CorporationAnalytics Manager transforming marketing, market access, and customer data into strategic insights for a med tech company. Collaborating with teams to optimize campaign effectiveness and tools for performance tracking.
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, including campaign measurement, attribution modeling, and funnel analysis, while effectively translating complex data into actionable insights and strategic recommendations. Proficient in utilizing data tools such as SQL, Python, and Tableau to drive marketing strategies in regulated industries like med tech and pharma.
ATS Keywords
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Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
- Translate analytical findings into business cases and action plans aligned with growth goals
- Translate unified customer and patient profiles from the CDP into actionable audience segmentation, funnel diagnostics, and activation recommendations across OUS markets
- Analyse and interpret performance across healthcare provider-focused marketing channels, including digital engagement, peer-to-peer events, and medical campaigns, to identify trends, ROI drivers, and engagement patterns
- Conduct marketing mix modelling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
- Define and measure end-to-end digital and offline funnels using CDP-derived event and identity data, including acquisition, activation, conversion, and retention
- Develop country and regional dashboards, insights summaries, and playbooks that help teams understand funnel performance and apply best practices across markets
Requirements
What you’ll need- Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
- Demonstrated experience in a marketing analytics, commercial operations, customer analytics, or strategy role
- Proven experience in med tech, pharma, or other regulated industries preferred
- Demonstrated success leading analytics initiatives and influencing strategic marketing decisions
- Experience working with customer data, digital engagement data, CRM data, or CDP-derived insights preferred
- Expertise in marketing analytics, including campaign measurement, attribution modelling, funnel analysis, and ROI analysis
- Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms
- Strong understanding of customer segmentation, audience analytics, digital funnel measurement, and channel performance optimisation
- Ability to synthesize complex data into clear, actionable insights and strategic recommendations
- Proven experience building dashboards and automated reports with high attention to detail
- Strong understanding of marketing operations, tools such as CRM and marketing automation platforms, and performance frameworks
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities