AI Solutions Lead, Marketing

Instacart

AI Solutions Lead rebuilding marketing workflows for Instacart, a grocery delivery platform. Shipping AI-native systems, driving adoption, and coordinating Marketing’s AI strategy.

Posted 8/20/2026full-timeRemote • California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington • 🇺🇸 United StatesSenior💰 $131,000 - $165,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in transforming marketing operations through AI-driven workflows and processes, with a strong focus on automation, change management, and effective communication across all levels of leadership.

Highest-signal resume keywords

AI-Powered Workflow DevelopmentMarketing Operations ManagementChange Management LeadershipPrompt Engineering for AI ToolsMulti-Agent System Design

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

AI Workflow DesignAutomation of Campaign ProcessesData Analysis and MeasurementImpact QuantificationFeasibility Evaluation

Soft Skills

Strong Communication SkillsPrioritization DisciplineAdoption Mindset

Tools & Technologies

ClaudeGPT-4oGemini

Industry Keywords

Marketing StrategyMarCommsIntegrated CampaignsLeadership NarrativesBudget Variance Analysis

About the role

Key responsibilities & impact

Identify high-impact workflows, systems, and processes across Marketing that are slow, manual, or fragmented, and rebuild them AI-natively
Own the full cycle from understanding the current state through solution design, building, shipping, measuring results, and presenting the case to leadership
Transform recurring leadership and planning narratives, including MBRs, quarterly planning summaries, budget variance write-ups, and channel performance narratives
Automate key steps in the integrated campaign launch process
Build an AI review layer for brief quality and standardization
Build portable solutions that others can adapt and extend
Develop and maintain an intake framework to evaluate feasibility and impact and prioritize work
Lead change management to drive trust, consistent use, and adoption
Evangelize AI internally through wins, case studies, and demonstrations
Create momentum around AI across Marketing
Lead the MarComms AI KR forum, surface blockers, and maintain its operating cadence
Partner with AI goal owners to unblock vendor delays and solve capability gaps

Requirements

What you’ll need

7+ years in marketing operations, marketing strategy, or a closely adjacent discipline
Proven builder with a track record of impact, having shipped AI-powered workflows and processes that demonstrably changed how teams work
Ability to name the problem, describe the solution, and quantify the result
Experience applying AI beyond the scope of the current role
Hands-on daily experience with frontier AI tools such as Claude, GPT-4o, or Gemini
Ability to write prompts that produce reliable, production-quality output at scale
Experience building agentic systems, including multi-agent design, orchestration layers, and workflows that run without a human in the loop at every step
Adoption-minded approach to building and accountability for whether solutions are used
Strong communication skills for audiences from ICs to CMO-level leadership
Prioritization discipline and ability to evaluate AI candidates and build-versus-benefit tradeoffs

Benefits

Comp & perks

Flexible work location: home, office, or favorite coffee shop
Regular in-person events
New hire equity grant
Annual refresh equity grants
Market-competitive compensation and benefits