Social Content Producer

Instacart

Social Content Producer shaping Instacart’s grocery-delivery brand across social platforms. Building fast, culturally relevant content engines, franchises, and reactive campaigns independently.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $104,000 - $109,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and publishing platform-native social content, with strong visual and creative judgment. Capable of independently managing content production and engaging with cultural moments to enhance brand presence.

Highest-signal resume keywords

Social Content CreationCapCut Editing SkillsReactive Content DevelopmentCultural Moment EngagementSEO Familiarity for Social Content

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Content ProductionVisual JudgmentCreative Concept DevelopmentContent PublishingEditing Skills

Soft Skills

Strong Instinct for Cultural ConversationsCollaboration with Creators and Influencers

Tools & Technologies

CapCutNative Platform Tools

Industry Keywords

Pop CultureFood CultureCreator AmplificationGifting CampaignsPR-Driven Campaigns

About the role

Key responsibilities & impact

Build a repeatable, fast-moving social content engine that resonates with audiences and builds the Instacart brand
Create a signature social franchise, format, or cultural moment for Instacart
Expand creative capacity through a network of freelance creators, production partners, and agencies
Develop timely, on-brand reactive content that participates in important cultural moments
Take social content from concept to publish independently
Produce content for Instacart’s social platforms

Requirements

What you’ll need

Portfolio demonstrating understanding of great platform-native social content
Hands-on editing skills in CapCut and native platform tools
Ability to take content from concept to publish without a production team
Ability to turn around reactive content within hours without sacrificing quality
Strong visual and creative judgment across lo-fi, editorial, and designed content
Immersion in pop and food culture
Strong instinct for when the brand should join cultural conversations
Experience working directly with creators and influencers, from brief to final post (preferred)
Familiarity with SEO for social content and discoverability (preferred)
Exposure to gifting or PR-driven creator amplification campaigns (preferred)

Benefits

Comp & perks

Flexible choice of work location, including home, office, or coffee shop
Regular in-person events
New hire equity grant
Annual refresh grants
Market-competitive compensation and benefits based on work location